Citi Group Global Experiential Marketing Program Manager VP 

United States, New York, New York 

660402155

POSITION RESPONSIBILITIES:

• Primary responsibility is to manage the end-to-end process of 'Environmental Design' for Thought Leadership Strategic Forums, LOB/Industry Conferences, and other tentpole Sponsorship related events/activities
• Global lead with intentional focus on marketing designs and builds that elevate brand awareness and enhance client engagement across the franchise.
• Partner with key line of business marketing leads and senior stakeholders to ensure creative designs, programming activities, messaging, and overall environment is aligned with objectives.
• Collaborate with outside & internal agencies/teams to develop and ensure briefs, concepts/designs, programming/events and activation plans, contracts, marketing materials, creatives, and timeline deliverables are met consistently
• Apply event planning/program management knowledge, learnings and industry expertise in Investment or Corporate Banking in the development of these creative designs and events.
• Work with the team and internal partners to ensure all activities meet objectives and resources optimize budgets by leveraging industry/internal ‘best practices’
• Executes designs/events within approval process, budget allocation and on time
• Manage and coordinate tracking and analysis of metrics with key Client Marketing and LOB stakeholders to assess overall ROI
• Provide on-site oversight, agency and design management - global travel and evening hours required

QUALIFICATIONS:

• Bachelor’s degree in business, marketing or equivalent work experience
• 5 years of marketing experience in investment or corporate banking with 2+ years of event and project management
• Financial services industry and or Marketing Agency experience (preferred)
• Superior project management experience and the ability to manage multiple projects at one time
• Excellent communication and digital skills with strong problem solving acumen
• Proven team player who works hard, is both a team and individual contributor

Anticipated Posting Close Date:

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