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Philips Business Marketing Specialist - Cardiovascular Informatics CVI Japan, Chiyoda 646353228
07.02.2025
Marketing Plan and Execution
- Support the Business Marketing Manager, in creating the strategic marketing plan for CVI Japan by providing customer insights and the trends of the market
- Drive the business-specific execution of the marketing plan via translating and aligning those with the HQ business plans
- Manage and lead the entire process of CVI such as go-to-market, downstream marketing, KOL management, commercial excellence
- Work closely with overseas product management team as well as a business counterpart to involve and collaborate with other team members across functions
- Responsible for forming the cross-functional team required to plan and execute a product launch
- Responsible for driving local product launches in line with the global strategy and the overall market's business and marketing strategy
- Responsible for planning and to drive KOL management to increase brand preference
- Capture, assess, and act on win/loss analysis
- Create localized assets and content for the sales teams in close collaboration with marketing operations.
- Support sales teams with background knowledge, market insights, competitive insights, instruments, and tools to maximize business opportunities.
- Point of contact and “go to” resource for product sales specialist, clinical application specialist for (pre-)sales support
- Drive customer-facing events to generate new leads and prospects
- Work closely with business marketing team members as well as the delivery and service team to run an effective performance management
- Bachelor’s Degree required
- Familiar with medical devices or software medical products manufacturing environment especially Cardiovascular Informatics.
- Ultrasound equipment experience
- 7+ years of product management with a proven track record
- Must be a team player and have good communication skills
- Requires scientific/technical talent of product professional
- Demonstrated ability to set and meet deadlines
- Ability to work in a dynamic environment
- Excellent communication skills in Japanese and English, both oral and written, as well as organization and document skills
- Understanding of Program and Portfolio Management is required
- Strong situational awareness, coupled with facilitation, team building, problem-solving, and conflict resolution skills is required
- Working knowledge of Windows operating systems, and Microsoft Office applications including Outlook, Word, Excel, Visio, PowerPoint, etc. is required
- Work experience in cardiology is a plus
- Master degree graduate
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