IBM Digital Demand Strategist DACH Market Fluent German 

Romania, Bucharest 

63224838

Digital Demand professionals deliver and optimize one unified, comprehensive and personalized digital experience for our clients within Germany, Austria and Switzerland. Based in Bucarest you coordinate and land the digital plan, working closely with all marketing disciplines across the region to set up the best possible omnichannel demand experience. You maximise ROI, enhance brand visibility and ensure consistency in messaging. You set up and coordinate A/B testing and other experiments to refine paid media or web messaging and audience-specific targeting.

Your Role and Responsibilities

• Planning and Business Alignment: Partner with EMEA and local demand strategists; ecommerce teams, to build and execute digital demand plan that is part of the overall omni-channel demand plan.
• Partner with Global campaign teams to receive briefing and provide feedback for digital Elements.
• Execution tasks will include the following: Orchestration of the digital experience; Digital campaign Landing & Localization; Client Journey validation and customization; Paid Media performance (KPIs), strategy and execution, ongoing tracking of KPIs for Market performance; Marketing Automation routing /validation; Web performance and Optimization

Required Technical and Professional Expertise

• Strong German language skills
• Experience in setting up a digital demand plan for capturing new clients.
• Strong collaboration and coordination abilities.
• Seeks feedback and adjusts plans and tactics accordingly.
• Actively sells the plan to stakeholders that do not know detail of digital onmichannel environment.
• Understands online client journeys and what it takes to capture and progress interest through the sales funnel.
• Understand web optimization, marketing automation, and paid media.
• Can do work ethics.