PayPal Manager Marketing ROI & Effectiveness 

United States, New York, New York 

624367112

Job Description Summary:

Responsibilities:
• Measurement Framework: Formulate, develop, and implement solutions and tools (Marketing Mixed Model, Data-Driven Attribution, Incrementality Testing) to improve marketing measurement.
• Customer Success: Collaborate with marketing functions (e.g. integrated marketing, paid media, CRM) to develop learning agendas that will address their needs for new and ongoing in-market efforts.
• Marketing Insights: Analyze ongoing marketing performance results to identify trends and distill insights into actionable takeaways to support marketing teams in achieving defined business targets.
• Optimization Recommendations: Support our senior team members in delivering strategic findings and recommendations to executive leaders to inform decision-making and strategy adjustments.
• Budget Management: Provide updates to our finance leadership to demonstrate effective and efficient marketing investment management.Qualifications and Requirements:
• Candidate should have 5-10 years of relevant experience, including time at a brand organization.
• Hands-on experience developing, implementing, and delivering Marketing Mix Models, Incrementality Testing, and Fractional Attribution (e.g. DDA, MTA).
• Functional experience in a customer-facing role actively supporting marketing and media teams to utilize measurement solutions and tools to attribute contribution and optimize investments.
• Strong analytical and problem-solving skills, with the ability to synthesize complex information, drive data-driven decision-making and connect efforts with broader business objectives and strategic priorities.
• Excellent communication and stakeholder management abilities, with the capacity to influence and align diverse groups across the organization.
• Experience in financial services / payment industry is a plus

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The U.S. national annual pay range for this role is

$82500 to $187990

Our Benefits:

Any general requests for consideration of your skills, please

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