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Google Marketing Effectiveness Analytical Lead GCAS 
France, Ile-de-France 
581687004

28.07.2025

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in advertising, marketing, consulting, media, business development, or advertising agencies.
  • 3 years of experience with marketing effectiveness and attribution techniques (e.g., omnichannel measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
  • Experience analyzing datasets.
  • Ability to communicate in French fluently to interact with local stakeholders.

Preferred qualifications:
  • Experience with Media Mix Modeling, Attribution Modeling, A/B Testing.