Bachelor's degree or equivalent practical experience.
5 years of experience in advertising, marketing, consulting, media, business development, or advertising agencies.
3 years of experience with marketing effectiveness and attribution techniques (e.g., omnichannel measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
Experience analyzing datasets.
Ability to communicate in French fluently to interact with local stakeholders.
Preferred qualifications:
Experience with Media Mix Modeling, Attribution Modeling, A/B Testing.