Elastic Sr SEO Program Manager 

United States 

604423085

SEO program manager

You are a subject matter authority in search engine optimization and an excellent communicator who is excited to evangelize and drive adoption of SEO best practices. You understand the nuances of SEO content and are able to use SEO reporting tools to formulate data-driven insights and share your findings with marketing and non-marketing peers to continuously improve organic content.

• SEO strategy and planning
  • As a member of the Content & SEO Team, you will co-create an Elastic SEO center of excellence with consistent SEO principles, standard processes, and experimentation to guide continuous search visibility and web traffic growth
  • Lead the development of SEO strategy for technical Elastic.co properties (i.e., Elk stack/platform content, Docs, Labs)
  • Collaborate to build annual goals and metrics with Elastic marketing analytics, technical site owners, and our external SEO agency
  • Serve as the SEO authority for new web migrations, web refreshes, redesigns, or other website improvements
• SEO research and execution
  • Guide our external agency to produce in-depth keyword research and competitive analysis, search intent/behavior research, and recommendations for new technical content (topics, formats, etc.)
  • Establish and scale on-page SEO standards and compliance, including but not limited to, on-page narrative refreshes/rewrites, metadata improvements, copy optimizations, schema markup improvements, meta tags enhancements, cross-linking, etc.
  • Provide SEO training and best practices to cross-functional teams to improve search visibility for technical site content
• Measurement and reporting
  • In collaboration with our Technical SEO specialist, conduct comprehensive technical SEO audits using our SEO tool, Botify, to identify and resolve technical issues impacting SEO such as crawl errors, improper canonicalization, page indexation issues, slow page speed, etc.
  • Monitor search performance metrics, using Elastic dashboards and/or reports, and host monthly syncs to review and assist stakeholders optimize webpage content, improve user engagement, and identify new organic content opportunities

• 8+ years of hands-on SEO experience as an SEO strategist (or similar role) in high-tech, B2B software sales, agency, and/or PLG business model
• Experience with SEO tools like SEMrush, Botify, Screaming Frog, and Google Search Console (GSC)
• Strong analytical skills and experience building and integrating SEO reporting/dashboards in Looker, Google Analytics (GA4), and Botify (or similar tool)
• Project management experience driving SEO improvements (bonus points for experience using project management tools like Github, and Adobe Workfront!)
• Comfortable working on a fully distributed team around the world
• Bonus: Botify certified

We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with a minimum of 16 weeks of parental leave

Applicants have rights under Federal Employment Laws; view posters linked below: Poster; Poster; Poster and (Poster)

Elasticsearch develops and distributes technology and information that is subject to U.S. and other country export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic

Compensation for this role is in the form of base salary. This role does not have a variable compensation component.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

The typical starting salary range for this role is:

$128,200—$202,900 USD

$153,800—$243,300 USD