Intel Datacenter Marketing Lead 

India, Karnataka, Bengaluru 

60351958

Job Description:

Key responsibilities include:

1. Driving Campaign Execution: You'll oversee strategic planning, brief development, and implementation for Datacenter portfolio. This includes collaborating with creative and media planning/buying agencies.

2. Campaign Management: Manage campaigns from inception to delivery, reporting, creating detailed schedules and providing timely status updates to leadership and stakeholders.

3. Data Analysis and Optimization: Dive deep into media data to optimize efficiency and effectiveness of spends. Build analytics models, set benchmarks, and define best practices. Your goal is to derive meaningful insights and refine media strategy to drive business goals.

4. Metrics and Reporting: Develop a library of metrics, reports, and dashboards. Proactively identify problems and analyze every aspect of media performance.

5. ABM: Plan and execute the ABM across all touchpoints (digital, offline, search, outdoor, and content partnerships). Collaborate with media agencies to deliver on strategic plans, marketing innovations.

6. Digital Touchpoints Ownership: Create a world-class consumer experience across digital touchpoints (website, customer experience center), explore new digital touchpoints.

7. Budget Management: Be the budget custodian for consumer-facing marketing spend. Plan, deploy, and monitor spends as per agreed frameworks.

Minimum Qualifications: Graduate in Marketing from reputed institute; Industry relevant marketing experience, preferably in IT Preferred Qualifications: 10 to 12 years marketing experience with IT, hardware or software industryExperienced HireShift 1 (India)India, Bangalore