SAP AI Portfolio Marketing Lead 

India, Karnataka, Bengaluru 

101825295

The Role:

Key responsibilities include:

• Develop and refine SAP Business AI’s core messaging, positioning, reasons to believe and ensure alignment across all business units, product teams, and customer-facing content.

• Create compelling narratives and messaging for product launches, disclosures, industry moments, and SAP’s flagship events that represent the Business AI portfolio in a differentiated way vs competitors.

• Lead the strategic development of AI content that can be utilized across PR, AR, demand generation, and sales enablement initiatives. Be point for Business AI participation in corporate advertising and demand gen campaigns to drive the appropriate messaging, proof points and content for briefs and execution with agencies.

• Collaborate with cross-functional teams to ensure AI messaging is integrated across marketing, corporate storytelling, and customer communications at the portfolio level.

• Partner with the Product Marketing team members to translate technical AI advancements into business-impact-driven narratives for enterprise audiences and identify customer stories and facts that can feed into our company narrative, earnings releases, and other high impact market interactions.

• Support SAP’s AI marketing activations at key global events, ensuring a strong and consistent AI story across sessions, keynotes, and customer engagements.

• Develop executive-ready content that can scale and used across multiple activations and field, including messaging briefs, event positioning documents, and talking points for AI-focused leadership discussions.

• Ensure alignment between product marketing, analyst relations, and PR to maintain a consistent and compelling AI thought leadership voice and be point for launch “book of news” across the AI organization.

• Collaborate across the Office of the CTO to identify and create broader opportunities for SAP AI thought leadership narrative that can lift our innovation perception across the US and in key markets.

• Monitor AI market trends and competitive positioning and data, continuously refining SAP’s AI positioning and execution delivery based on industry shifts and customer insights.

Experience & Skills:

• Strong storytelling abilities, with experience crafting clear, compelling narratives and content for complex AI and enterprise technology solutions.

• Experience in corporate messaging, product marketing, and strategic communications, with a focus on AI, cloud, or enterprise software.

• Expertise in positioning and messaging strategy, ensuring consistency across launches, events, PR, and AR initiatives.

• Ability to synthesize technical concepts and transform them into high-impact, business-focused storytelling.

• Cross-functional leadership skills, with the ability to collaborate effectively across marketing, product, and corporate/central and executive teams.

• Exceptional written and verbal communication skills, with a track record of delivering executive-ready content.

• Understanding of AI market trends, customer needs, and enterprise software industry shifts to shape thought leadership content.

• Ability to work in fast-paced, high-stakes environments, managing multiple projects with tight deadlines.

Requirements:

• 10+ years of experience in product marketing, corporate communications, or executive messaging in enterprise technology.

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s/MBA preferred).

• Experience leading AI-focused messaging strategies for an enterprise SaaS or cloud-based company.

United States or Germany

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