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Cisco Product Marketing Manager Cisco Wireless United States, California, San Francisco 597408349
10.06.2024
What you'll do
- Develop deep expertise with Wi-Fi and other wireless standards, spanning a portfolio of hardware, software, and machine learning technology.
- Collaborate across marketing, product, and sales teams to develop a comprehensive positioning and messaging strategy that puts customer outcomes first
- Identify and lead critical and complex marketing initiatives that increase awareness, interest, and purchase intent for Cisco wireless solutions
- Create compelling product content and technical thought leadership to engage with the largest enterprise customers in the world and a wide range of audiences, from executive to technical practitioners
- Stay on top of the competitive landscape and equip our sales and partner teams with competitive intelligence
- Partner closely with product and engineering teams to influence and understand the product roadmap—including the ability to present roadmaps to customer executives
- Analyze quantitative product, pipeline, and marketing data to guide product development and go-to-market decisions across the team
- Serve as a trusted technical and marketing advisor for Cisco Wireless, while working with the wider marketing team on go-to-market and demand generation activities
- Take the stage and evangelize the Cisco Wireless vision at first and third-party events
- A passion for being the voice of the customer. You’re always on the lookout for ways to better understand the customer and bring a customer-first view of the market and challenges to messaging and positioning.
- A storyteller at heart. You’re a clear communicator and can balance written and verbal content with ease.
- You delight in learning technical complexities and love explaining new technology and trends to customers—finding novel and relatable ways to communicate solutions to customers
- You’re comfortable working cross-functionally with technical and business-focused teams and executives
- Resourceful, proactive, and creative in finding ways to drive business growth
- You are willing to travel as needed, up to 25%
- 5+ years of product marketing experience, with 3+ years of hands-on experience in the wireless networking space
- Proven track record of developing differentiated and compelling messaging and positioning, and sales enablement and customer-facing content across written, presentation, and digital media
- Ability to synthesize complex technical topics and market dynamics and develop novel points of view that can reinforce Cisco thought leadership.
- Experience building competitive sales enablement and marketing content for a technical product
- Excellent communication and presentation skills—both to internal and external audiences
- Ability to construct, draft, copyedit, and publish high-quality written content (blogs, position papers, abstracts) for a wide array of audiences (technical, executive, practitioner, business, etc)
- Working across written, presentation, and digital media to create compelling sales enablement and customer-facing content that requires minimal design support
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