MSD Business Unit Lead 

Thailand, Bangkok 

596714376

Job Description

Overall Purpose

· A member of the Thailand Country Leadership Team

· Develop marketing strategies for the franchise and ensure effective implementation of these strategies in the field.

· Responsible for the ongoing development and motivation of their team and in aligning them to our core values.

· Involves in cross-functional teamwork chartered to work on strategic initiatives (project basis)

Roles & Responsibility

· accountabilities for P&L

· delivery of committed targets for the franchise

· analyzing business opportunities present in the market for the franchise, capitalizing these opportunities to grow the franchise

· getting involved in the formulation of the subsidiary’s long-range and integrated operations planning

· setting broad directions for marketing programs and salesforce implementation of these programs

Ensure optimum allocation and utilization of resources - analysis and planning of resource requirements. Negotiates and agrees budget and manages expenditure against it.

· monitoring the business unit’s expenditures versus budget; approves planned business unit expenses

· analyzing sales and market share data at the business unit level to develop plans that will maximize sales

· making recommendations for adequate resourcing of major marketing programs and core initiatives

· ensuring return on investment

Ensure that the activity and performance of staff are aligned with the organization’s and department’s objectives. Develop employee’s capability and competence, evaluate performance and create an environment conducive to performance optimization.

· conducting regular performance discussions with direct reports and ensures this happens in all levels

· holding regular business review meetings with the team

· communicating organizational goals, objectives and policies to the members of the team

· ensuring the success implementation of career planning and development at business unit level; participates in assessments for promotion of PMs and SMs

· working with Business Effectiveness team to build functional competencies of team, identification and delivery of training and development requirements; ensures successful transfer and application of newly learned skills at the workplace

· ensuring optimal hiring standards are maintained in the recruitment of all members, including PMs, NSM, SMs and PMRs.

· enforcing company policies and standards within the business unit and metes appropriate corrective measures where necessary

Drive the implementation of the product/market strategy including associated campaigns. Monitor, review and revise implementation effectiveness.

· ensuring alignment of all field force promotional activities with marketing strategies

· monitoring the high-level implementation and effectiveness of promotional activities

· ensuring that marketing programs are responsive to customer needs and the changing market landscape

· tailoring implementation of programs to seize identified opportunities and to address needs

Take the lead in developing high-level marketing strategies for the entire franchise. Oversee the development of marketing programs for the different products included in the franchise.

· analyzing the marketplace and identifying opportunities and potential for the franchise

· using the data to develop broad marketing directions and strategies for the franchise and for the different products

· acquiring the necessary resources to implement these strategies

Performs other duties as assigned.

Current Contingent Workers apply

Not Applicable

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