EY Integrated Media Specialist - 1-year Contract 

Canada, Ontario, Toronto 

594788528

Key Responsibilities:

• Develop and implement integrated media strategies that align with EY Canada’s marketing objectives and brand positioning, while overseeing and providing counsel on strategies that drive earned media coverage across traditional, online, and emerging platforms.
• Collaborate with marketing teams to develop powerful integrated approaches for earning attention, advising on the right angles for strong editorial cut-through and coverage, while managing cross-channel media campaigns through digital platforms such as search, social, programmatic advertising, and media partnerships. Oversee budget allocation and media mix modeling to optimize spend and maximize ROI.
• Analyze campaign performance data to identify insights, optimize strategies, and report on key performance indicators (KPIs) to stakeholders.
• Establish and maintain relationships with media vendors, agencies, and partners to negotiate favorable terms and access to premium opportunities.
• Stay abreast of industry trends, emerging technologies, and shifts in B2B media consumption to inform future media planning.
• Drive the integration of media research and audience insights into campaign development to enhance targeting and personalization.

Skills and Attributes for Success:

• In-depth knowledge of integrated media planning and buying across both traditional and digital channels.
• Strong leadership skills with the ability to manage and prioritize multiple work streams and competing priorities.
• Strong presentation skills, with the ability to effectively communicate strategies and results to stakeholders at all levels.
• Strong analytical abilities, with a data-driven mindset and proficiency in media analytics tools and platforms.
• Exceptional project management skills, capable of overseeing multiple campaigns and initiatives simultaneously, combined with a strategic mindset and creative approach to media planning. Excellent communication and negotiation skills to build strong professional relationships and present complex information effectively.
• A collaborative spirit, with experience working cross-functionally with marketing, creative, and analytics teams to deliver cohesive campaigns.
• A commitment to staying informed about the evolving media landscape and leveraging new opportunities to drive brand growth.

To Qualify for the Role You Must Have:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in media planning and buying, with a focus on integrated media strategy and execution.
• A track record of developing and managing successful integrated media campaigns that have delivered tangible results.
• Familiarity with the latest media planning software, tools, and research methodologies.
• Experience leading a team and managing direct reports, with a focus on mentorship and professional development.

Ideally you will also have:

• Professional services background

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you