JPMorgan Marketing Content Manager Latin America Private Banking 

United States, New York, New York 

589356365

Job Responsibilities

• Develop and execute a content marketing strategy that aligns with business objectives—elevating our brand presence and product offerings among existing clients and prospects with measurable results.
• Manage and deliver digital campaigns and content programs, including market commentaries, across various formats (e-mail, web articles, videos, social media posts) and digital channels (e-mail, web, social media, paid media, messaging apps…) in partnership with colleagues of the different Centers of Excellence.
• Develop a content framework to support the acquisition of prospects via digital media campaigns, exploring audience segmentation and testing opportunities.
• Implement innovative strategic marketing programs and initiatives to increase investment product penetration with new and existing clients.
• Partner with Business Intelligence and Digital teams to analyze engagement metrics, commercial results, and ROI to improve content strategy and audience segmentation
• Curate, write and edit content products and communications.
• Manage content marketing budget and resources, ensuring efficient budget allocation.

Required qualifications, capabilities and skills

• 7 years of Content development experience in financial services or related industries.
• Bilingual in English and Spanish/Portuguese.
• Editorial, writing, and organizational skills.
• Data-driven marketing approach with experience in audience analysis, segmentation, and content performance measurement.
• Understanding of the Latin American region and macroeconomic landscape.
• Excellent project management, problem-solving, and relationship management skills.

Preferred qualifications, capabilities and skills

• Bachelor’s degree
• Experience in investments, marketing, or financial services.
• Experience with leading brands and/or marketing organizations.
• Familiarity with digital marketing tools and platforms.
• Ability to work in a fast-paced, collaborative environment.
• Analytical and strategic thinking skills.