Western Digital Channel Marketing Manager Latin America 

Brazil, São Paulo, São Paulo 

927626605

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Key Responsibilities:

• Develop and execute channel marketing strategies tailored for Latin America, aligning with overall business goals.
• Monitor and report on key performance indicators (KPIs) to evaluate the success of channel marketing programs
• Source, evaluate, and manage local marketing agencies and collaborate closely with promoters, monitoring their performance for optimal impact.
• Leverage local market insights and “out of the box” thinking to identify and utilize effective marketing channels.
• Optimize the marketing mix across online and offline channels to drive partner acquisition, prospect engagement, and revenue growth.
• Manage and coordinate a variety of marketing programs, including paid media, email campaigns, webinars, telemarketing, and events, in close collaboration with PR, product, and social media teams.
• Manage budgets and allocate resources effectively to maximize ROI on marketing investments
• Develop targeted messaging and programs to increase adoption among prospective partners in core markets and key verticals.
• Analyze market trends and competitor activities to identify growth opportunities
• Create and deliver compelling presentations and marketing materials for partners and internal stakeholders
• Provide guidance and support to channel partners to enhance their marketing capabilities
• Stay up-to-date with the latest marketing trends and technologies in the Latin American market

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
• 8+ years of experience in channel marketing or related field, with a focus on Latin American markets
• Proven track record of developing and executing successful channel marketing strategies
• Strong understanding of Latin American business cultures and market trends
• Excellent project management and organizational skills
• Proficiency in CRM software and marketing automation tools
• Advanced analytical and problem-solving abilities
• Outstanding communication and interpersonal skills
• Fluency in English and Spanish required; Portuguese is a plus
• Ability to travel within Latin America as needed
• Results-oriented mindset with a passion for driving growth through channel partnerships