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Adidas SENIOR PRODUCT MANAGER RUNNING FTW 
Germany, Bavaria 
577623915

16.12.2024
Running PM

: Global Brands – adidas brand

: CC

Direct Reporting Line: Category Director

Indirect/secondary reporting line: -

: China

Number of Personnel Managed: According to Org Chart

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

  • Be the consumer and sport expert
  • Influence and execute the category direction
  • Work with all necessary functions to deliver the category business objectives
  • Create ranges within the category from both and image and commercial point of view
  • Lead and develop your team, if applicable

Key Responsibilities:

  • Influence and implement strategic category direction, proactively set range direction
  • Identify new business opportunities to drive innovation and/or commerciality
  • Show full understanding and drive the product creation process whilst managing all tasks within the given time frames
  • Become a role model for other team members in regards to product creation process
  • Show leadership through living the brand values
  • Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
  • Pro-actively analyse business, draw conclusions and act upon; drive profitability and efficiency
  • Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
  • High level of product expertise to create industry leading products
  • Be a competent partner for product and ranging discussions with markets and retailers
  • Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content
  • Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
  • Identify projects to optimize category performance; work independently andsteer to conclusion
  • If applicable:Build experience in managing direct reports, developing their functional and social skills; ensure clear and structured on boarding process for new team members


Key Relationships:

  • Steer a strong relationship andensure constant dialogue/feedback with
    • business unit and across other BU´s
    • cross-functional team ( Design, Development, CtC, Sports Marketing, Materials, Costing, Planning)
    • markets and relevant third parties

Knowledge, Skills and Abilities:

  • Lateral thinking and challenge status quo
  • Communication skill set, including effective negotiation and clear transportation of information
  • Step up to conflicts, work towards a diplomatic solution
  • Be open for change, support execution of change management
  • Cooperate effectively to maintain and develop trustful relationships
  • Basic leadership skills
  • Work independently as well as part of a team
  • Efficiently plan and prioritize daily work
  • In-depth knowledge of respective product category
  • Advanced analytical skills, be solution driven and result oriented
  • Ability to travel
  • Passion for sports

Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing/business/textile/fashion
  • Minimum of 6 years Product Marketing experience with APP, FTW or ACC background
  • Experience in trade or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs)