Running PM: Global Brands – adidas brand
: CC
Direct Reporting Line: Category Director
Indirect/secondary reporting line: -
: China
Number of Personnel Managed: According to Org Chart
Cost Center/Budget and/or Revenue Responsibility: -
Purpose & Overall Relevance for the Organization:
- Be the consumer and sport expert
- Influence and execute the category direction
- Work with all necessary functions to deliver the category business objectives
- Create ranges within the category from both and image and commercial point of view
- Lead and develop your team, if applicable
Key Responsibilities:
- Influence and implement strategic category direction, proactively set range direction
- Identify new business opportunities to drive innovation and/or commerciality
- Show full understanding and drive the product creation process whilst managing all tasks within the given time frames
- Become a role model for other team members in regards to product creation process
- Show leadership through living the brand values
- Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
- Pro-actively analyse business, draw conclusions and act upon; drive profitability and efficiency
- Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
- High level of product expertise to create industry leading products
- Be a competent partner for product and ranging discussions with markets and retailers
- Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content
- Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
- Identify projects to optimize category performance; work independently andsteer to conclusion
- If applicable:Build experience in managing direct reports, developing their functional and social skills; ensure clear and structured on boarding process for new team members
Key Relationships:
- Steer a strong relationship andensure constant dialogue/feedback with
- business unit and across other BU´s
- cross-functional team ( Design, Development, CtC, Sports Marketing, Materials, Costing, Planning)
- markets and relevant third parties
Knowledge, Skills and Abilities:
- Lateral thinking and challenge status quo
- Communication skill set, including effective negotiation and clear transportation of information
- Step up to conflicts, work towards a diplomatic solution
- Be open for change, support execution of change management
- Cooperate effectively to maintain and develop trustful relationships
- Basic leadership skills
- Work independently as well as part of a team
- Efficiently plan and prioritize daily work
- In-depth knowledge of respective product category
- Advanced analytical skills, be solution driven and result oriented
- Ability to travel
- Passion for sports
Requisite Education and Experience / Minimum Qualifications:
- College degree, preferably in marketing/business/textile/fashion
- Minimum of 6 years Product Marketing experience with APP, FTW or ACC background
- Experience in trade or sales is helpful
- Fluent in English
- PC skills (MS Office programs)