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Adidas SR MANAGER MARKETING OPERATIONS 
United States, South Carolina, Spartanburg 
569067293

04.05.2025

Key Responsibilities:

  • Leads the implementation of E2E GTM Process within the country.

  • Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.

  • Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.

  • Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved

  • Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among all marketing functions

  • Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.

  • Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.

  • Drives flawless showroom set up process following LAM guidance

  • Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)

  • Supports BU’s in Pricing and margin analysis process

  • Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera. Master data checks in RMA / SAP / Sysphera

  • Leads Marketing Operations Team: Article Master Data and Go To Market Process Management and to ensure resource allocation.

  • Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches

  • Supports the brand director on implementation of Regional change projects and management of local change projects

Key Relationships:

  • Country BU

  • Country Brand activation team

  • Country DP / Availability manager

  • Country sales coordination manager

  • Market Marketing Operations

  • Finance / IT

Knowledge Skills and Abilities:

  • Strong organization, planning and communication skills

  • Strong problem solving and results oriented skills

  • Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge

  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge

  • Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)

  • Fluent in English (writing and verbal).

Requisite Education and Experience / Minimum Qualifications:

  • 7 years of relevant experience

  • As manager of Experts 0 – 2 years management experience required

  • As manager of Admin / Tech Support minimum of 3 years management experience required

  • Bachelors in related field required such as marketing, business or engineering (commercial or industrial)