Lifecycle Strategy Development – Develop and implement comprehensive lifecycle strategies aimed at enhancing customer experience and driving product adoption.
Content Creation & Self-Service Resources – Build and manage a suite of self-service assets, including onboarding emails, release notes, tutorial videos, and in-app popups (e.g., via Appcues) that empower customers to engage with our product.
Data-Driven Messaging – Collaborate with product analytics to test, measure, and refine communication strategies based on real-time user behavior, ensuring messaging is timely and contextually relevant.
Experimentation & Iteration – Continuously test new communication approaches, iterate on messaging, and pivot strategies based on user feedback and performance metrics.
Who You Are
Experience: You bring 2+ years of experience in customer communications management, customer engagement management, lifecycle marketing management, or related roles in a B2B SaaS environment.
Marketing Messaging Expertise: You possess strong writing skills with a proven ability to craft persuasive marketing copy, product messaging, and content for diverse channels (emails, in-app notifications, videos, etc.).
Language Proficiency: Native-level English skills with exceptional writing and editing abilities.
Data-Driven Storyteller: Storing writing and communication skills with the ability to translating complex ideas into clear, compelling narratives.
Customer-Obsessed: You are passionate about understanding user needs and designing communication strategies that enhance the customer experience.
Innovative & Agile: You thrive in fast-paced, agile environments, continuously testing and iterating on strategies to drive engagement and retention.
Collaborative: You excel at cross-functional collaboration and have experience working with product, analytics, and customer success teams.
Tool Proficiency: Familiarity with tools such as Appcues, Pendo, email automation platforms, video production tools, and analytics solutions.
What we offer:
Competitive salary and yearly bonus
Equity in options
Work-life balance – 25 days paid vacation with add-ons for loyalty, regular team buildings and celebrations in and outside the country
Additional health insurance package
Managing a fixed monthly budget for social benefits (Re:Benefit – a flexible online benefits solution)
Food vouchers
Individualized career development, rewards and recognition.
E-learning portals and knowledge sharing sessions.
Company backed Hackathons, Tech conferences, workshops events, etc
Stocked kitchen and bar.
Internal mobility program and refer-a-friend program