As a Content Design Senior Associate in Consumer Banking, you will play an important role in shaping customer experiences through content and building customer confidence across our products and services. Using your expertise in content design principles, you will plan, create and structure product content within a user experience design framework. While collaborating with cross-functional teams to ensure narrative consistency, your influence will extend to product design, architecture and functionality.
Job responsibilities
- Develop and implement content strategies for products and features, ensuring alignment with user experience principles and business objectives
- Collaborate with cross-functional teams to create engaging, user-friendly content that is cohesive and intuitive
- Create content taxonomies to refine content organization and structure, incorporating user feedback and insights for continuous improvement
- Adopt brand voice to produce clear, concise and engaging content that communicates complex concepts effectively to diverse audiences
- Analyze content performance metrics, making data-driven recommendations for optimization and enhancement of user experiences
Required qualifications, capabilities and skills
- 3+ years of experience in content design, or equivalent expertise in editing and writing with a focus on digital products and platforms
- Experience in creating content architectures, storytelling and clear and concise writing
- Demonstrated experience in applying accessibility guidelines and inclusive design to create user-friendly content
- Experience with iterative design techniques, incorporating user feedback and insights for continuous improvement
- Proficient technical literacy in content platforms and understanding their impact on user experience
- Adaptive learner in new financial services products and offerings
Preferred qualifications, capabilities and skills
- Experience establishing content guidelines and documenting decision-making to optimize future strategy and performance
- Track record of collaboration with design, research, compliance and other partners to create experiences users love, drive consistency across channels and minimize risk
- Passion for learning, personal growth and sharing knowledge
- Courage to ask questions and seek opportunities for innovation
- Demonstrated ability to use data to make content design decisions and measure impact
- Proficiency in design collaboration tools, such as Figma
- Empathy for users and colleagues, and an aptitude for identifying common biases in design and research