Samsung Marketing Operations Analyst - NASB 

United States, New York, New York 

564364645

Responsibilities include:

• Analyze campaign performance data to uncover trends, insights, and optimization opportunities.
• Build and maintain reporting dashboards and reports using salesforce and related tools.
• Manage marketing technology stack and ensure integrations between platforms function properly.
• Assist in lead management processes, including lead scoring, routing, and attribution.
• Support A/B testing, conversion tracking, and performance measurement strategies.
• Collaborate with cross-functional teams (sales, IT, finance) to align marketing operations with broader business initiatives.
• Maintain data cleanliness, segmentation strategies, and database health.
• Evaluate and implement new tools to improve marketing effectiveness and ROI.
• Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.

Skills and Qualifications

• Bachelor’s degree in marketing, Business, Data Analytics, or related field.
• 5+ years of experience in marketing operations, marketing analytics, or related roles.
• Proficiency in marketing automation platforms, CRM systems, and sales platforms
• Strong analytical skills with experience using Excel, SQL, or BI tools (e.g., Tableau, DOMO).
• Knowledge of digital marketing metrics and funnel KPIs.
• Detail-oriented with excellent organizational and project management skills.
• Ability to communicate technical insights to non-technical
• Experience in maintaining data hygiene and building
• Ability to manage multiple projects at the same time in a fast-paced environment
• Technically capable, excellent communicator, and a desire to improve processes
• Strong understanding of the CTV and OTT landscape inclusive of vendors and players a plus.