Intuit Group Manager Social Media 

United States, California, San Diego 

552356711

• Develop and execute comprehensive social media strategies aligned with TurboTax business objectives, including brand building, customer acquisition, retention, and sentiment management, with a strong focus on data, measurement, and actionable insights.
• Lead, mentor, and develop a high-performing team of social media managers, specialists, and content creators.
• Oversee content strategy, creation, and distribution across all relevant social platforms (e.g., Facebook, Instagram, X, TikTok, YouTube, LinkedIn), ensuring brand consistency and adherence to best practices.
• Oversee social media listening, monitoring, and reporting, providing actionable insights to optimize performance and inform future strategies.
• Implement A/B testing and other optimization methodologies to continuously improve campaign effectiveness, driving efficiencies and enhancing overall ROI.
• Actively identify and leverage trendjacking opportunities to insert TurboTax into relevant cultural conversations authentically and impactfully.
• Develop strategies to optimize for social search, ensuring TurboTax content is discoverable and ranks highly within social platforms.
• Collaborate closely with internal stakeholders, including brand marketing, product marketing, PR, legal, and customer success, to ensure integrated campaigns and consistent messaging.
• Identify emerging social media trends, platforms, and technologies, and assess their potential impact and opportunities for TurboTax.
• Implement new AI tools and technology to accelerate content creation, testing and performance
• Manage social media budget and resources effectively, demonstrating strong ROI for social media initiatives.
• Develop and implement crisis management protocols for social media, ensuring rapid and appropriate responses to sensitive issues.
• Establish and track key performance indicators (KPIs) for social media, regularly reporting on progress and making data-driven recommendations for optimization to deliver efficiencies and generate top-of-funnel word-of-mouth .

Bay Area California $208,000 - 281,000

Southern California $181,500 - 245,500This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 10+ years of progressive experience in social media marketing, with at least 3-5 years in a leadership or management role, preferably within a large, consumer-facing brand.
• Demonstrated experience developing and executing successful social media strategies that drive measurable business results, with a proven data-driven mindset and strong analytical capabilities.
• Deep understanding of major social media platforms, their algorithms, best practices, and analytics tools.
• Proven ability to lead, motivate, and develop a high-performing team.
• Excellent written and verbal communication skills, with a keen eye for detail and brand voice.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize performance.
• Experience with social media management platforms (e.g., Sprinklr, Sprout Social, Hootsuite) and listening tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.