JPMorgan Performance Marketing Experimentation Lead-Vice President 

United States, New York, New York 

548353626

This newly created role will help shape the strategy of the brand-new Performance Marketing team. You will be responsible for coordinating our test and learn agenda with key stakeholders to drive our goals forward.

Job Responsibilities:

• Lead the development and execution of a comprehensive experimentation strategy for CCB Performance Marketing, aligning with the division's overall goals and objectives.
• Collaborate closely with cross-functional marketing teams to identify key areas for experimentation, fostering a culture of innovation and continuous improvement.
• Collaborate with marketing teams to formulate clear, actionable hypotheses that address critical business questions and opportunities.
• Design and implement robust testing roadmaps, ensuring that experiments are structured to deliver meaningful insights and drive strategic decision-making.
• Oversee the analysis of experimental data, providing actionable insights and recommendations to optimize marketing strategies to improve customer acquisition and engagement.
• Establish key performance indicators (KPIs) and metrics to evaluate the success of marketing experiments, ensuring alignment with business objectives.
• Communicate findings and recommendations to senior leadership and key stakeholders, influencing strategic marketing decisions.
• Consistently stay abreast of industry trends and emerging technologies, integrating new methodologies and tools into the experimentation framework.

Required qualifications, capabilities and skills:

• Bachelor's degree in Marketing, Business, or a related field;
• 6+ years of marketing or equivalent experience, with expertise in marketing experimentation, data analysis, and strategic planning.,
• Exceptional executive-level written and verbal communication skills, with a proven ability to convey complex ideas to diverse audiences and inspire and motivate cross-functional teams.
• Strong analytical skills and experience with data analysis tools and platforms (e.g., Tableau, SQL) with the ability to structure and scope complex problems and develop solutions.
• Demonstrated ability to thrive in a fast-paced, dynamic environment, effectively managing multiple priorities and projects.
• Exhibits a high level of intellectual curiosity, with the ability to quickly develop subject matter expertise in new areas.

Preferred qualifications, capabilities and skills:

• MBA or advanced degree preferred.
• Financial services industry experience.