Western Digital Vice President Marketing 

United States, California, San Jose 

106810105

Today’s exceptional challenges require your unique skills. Together, we can build the future of data storage.

Enterprise B2B Marketing Strategy

• Develop and lead the company’s enterprise-focused marketing strategy, aligned with sales, product, and corporate objectives.
• Own the full marketing lifecycle for enterprise solutions—from market intelligence to demand generation and sales enablement.
• Deepen brand positioning and differentiation in competitive B2B segments.

Product Marketing

• Lead the Product Marketing team to develop positioning, messaging, competitive analysis, and go-to-market strategies for new and existing enterprise solutions.
• Partner with Product Management and Sales to successfully launch products, support complex solution selling, and ensure alignment with customer needs.
• Create compelling content and tools that empower the enterprise sales team and channel partners.

Marcom & Brand

• Define and execute the annual Marcom strategy to support the enterprise product roadmap and brand growth.
• Oversee the creation of digital campaigns, high-impact marketing assets, and targeted thought leadership content.
• Guide branding and design execution to ensure consistency across all touchpoints and reinforce brand equity in enterprise markets.

Advertising & Communications

• Manage an advertising budget to drive awareness and lead generation in targeted B2B markets.
• Own enterprise PR and AR efforts, including contributed articles, executive speaking opportunities, and analyst briefings.
• Drive digital and content strategies that align with the enterprise buyer journey.

Cross-Functional Leadership

• Lead a high-performing team of marketing professionals, including product marketers, project managers, designers, and content creators.
• Collaborate closely with Sales, Product, and Executive teams to align marketing strategies with go-to-market execution.
• Foster a culture of clarity, accountability, trust, and innovation.

Required

• 15+ years of B2B marketing leadership experience, with a strong emphasis on enterprise markets, complex buyer journeys, and high-tech sectors.
• Deep expertise in enterprise product marketing, GTM strategy, and demand generation across OEM, VAR, and distribution ecosystems.
• Demonstrated success managing large budgets ($10M+) and scaling high-impact marketing teams (25+ people).
• Proven ability to translate market insights into actionable strategies that drive pipeline and revenue.
• Excellent leadership, communication, and executive presence, with a track record of building collaborative cross-functional partnerships.
• Strong business acumen and fluency in enterprise sales processes, buying dynamics, and solution positioning.

Preferred Attributes

• MBA or advanced degree in Marketing, Business, or a related field.
• Experience influencing analyst relations, public relations, and investor-facing communications.
• Highly strategic but comfortable operating with a hands-on approach when needed.
• Passion for storytelling, brand-building, and customer engagement in enterprise settings.

Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.
• If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws. You may also be eligible for shift differential pay, depending on the shift to which you are assigned.

• You will be eligible to be considered for bonuses under either Western Digital’s Short Term Incentive Plan (“STI Plan”) or the Sales Incentive Plan (“SIP”) which provides incentive awards based on Company and individual performance, depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.

• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the Western Digital Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.