Ebay Sr Dir Live Category Activation 

United States, California, San Jose 

519609568

• Build and scale Live categories and business in North America

• Develop and execute playbooks, strategy for different Live “formats” and category playbooks to scale eBay Live across multiple categories

• Set the seller and buyer segments and strategy for eBay Live to scale supply, demand and platform

• Manage end-to-end execution for content and programming, activations, and IRL events

• Partner with core category leaders, marketing, and operations to align on inventory, content, and pricing strategies

• Develop and execute live commerce activation strategies across multiple categories.

• Partner with category leaders, marketing, and operations to align on inventory, content, and pricing strategies.

• Scale eBay Live programming into a globally replicable model.

• Build scalable playbooks and seller training for using eBay Live tools.

• Lead creative testing and highlight activations (e.g., eBay Live Studio, Black Friday pilots).

• Explore opportunities to build or enhance a content studio to support live commerce.

• Establish frameworks to expand successful U.S. programs globally.

• Drive strong collaboration between category, business development, and operations teams.

• Serve as the thought leader on how eBay brings category strategy to life through live formats.
  

• 12+ years of experience in ecommerce, live commerce, digital retail, or related strategic leadership roles.

• Proven ability to translate business strategy into consumer-facing programs or activations.

• Strong leadership and team management experience with cross-functional collaboration skills.

• Deep understanding of content, storytelling, and live shopping engagement strategies.

• Experience developing scalable playbooks and frameworks for seller enablement.

• Demonstrated creativity, strategic agility, and operational excellence.

• Ability to thrive in a fast-moving, ambiguous environment and deliver measurable result
  

The base pay range for this position is expected in the range below: