Qualcomm Director Marketing - Partner Programs 

United States, California, San Diego 

518489416

Job Area:

As Director, Marketing – Partner Programs, you will be responsible for spearheading the strategy, evolving the programmatic structure, and driving co-marketing programs for Qualcomm Advantage Network (QAN), a company-wide partner program that unites diverse business initiatives into one unified network.

You will work with and inspire global, regional, local marketing, and cross-functional teams by creating and facilitating high impact growth strategies through partners.

Responsibilities:

• Direct and evolve program operations, proactively adjusting for changing business requirements and opportunities for greater efficiencies and benefits to Qualcomm and its partners

• Define business requirements and lead cross-functional team of business analyst, IT, and digital staff in planning and executing program advancements through CRM and web journeys

• Drive analytics structure, working collaboratively with partner initiative leads, business intelligence, and IT to improve ability to track and measure KPIs and spearhead data-driven decisions on partner priorities

• Lead partnership with headquarter and regional marketing, sales and sales enablement staff to create and execute lead generation strategies, campaigns and go-to-market plans with key partners

• Build and maintain highly collaborative relationships with a steering committee of cross-functional stakeholders to ensure close alignment with initiative-specific goals and activations and network-wide co-marketing programs

• Work closely with Marketing Analytics, IT and Partner Sales to understand impact of partner marketing programs and optimize performance, investment, and channel efficiency

Minimum Qualifications:

• Bachelor's degree and 8+ years of Communications, Marketing, Public Relations, or related work experience.

Associate's degree or equivalent degree and 10+ years of Communications, Marketing, Public Relations, or related work experience.

High school Diploma or equivalent and 12+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred Qualifications:

• Master’s degree or MBA

• Bachelor's degree or equivalent practical experience

• 8 years of experience in B2B partner or field marketing with 2 years of experience building and leading marketing teams

• Experience with cross-functional partnerships with global, regional, and local teams

• Experience in program and project management, including working with external agencies/stakeholders

• Experience with IoT partner ecosystem, including distributors, module vendors, design houses, and software providers

• Ability to think out-of-the-box, analyze problems, execute effectively, and deliver work against deadlines and budgets

• Experience building, developing, and running multiple partner campaigns at a global scale

• Experience with Salesforce or other CRM/PRM solutions

• Ability to thrive in ambiguous and dynamic environments

• Excellent strategic marketing, thought leadership, and organizational skills

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.

$187,000.00 - $280,600.00