Job Summary
AtlasRTX is looking for a super talented, results-oriented B2B marketer with at least 7 years of experience. You will be working with a world-class, 100% software-as-a-service conversational AI and messaging platform. The top candidate will have a deep understanding of the evolving digital marketing and lead gen landscape, with the ability to execute multi-channel campaigns to drive both brand awareness and demand.
Responsibilities
- Driving demand across all marketing channels to meet/exceed Lead KPIs
- Paid and organic Social Media marketing & community building
- Content creation and sales enablement tool development, including text, graphics, and video, to be used across all channels
Qualifications
- Graphic Design Skills (Adobe Creative Suite)
- Experience with the following:
- B2B Strategic messaging and go-to-market plan development
- Google Data Studio and Google Analytics
- Digital omnichannel program development leveraging LinkedIn, PPC, paid/organic search, account-based marketing and performance measurement
- Lead generation program development using marketing automation tools such as HubSpot, Marketo or Pardot/MarketingCloud
- Website content management and component enhancements using WordPress, Drupal, etc.
- Search engine optimization
- Production vendor and project management
- Collaborating with cross-functional teams to achieve a common goal
- Event / Trade show management & execution
- Webinar production & execution
Bonus Skills
- Strong writing skills and SEO
- Video production
- Press and analyst relations