F5 Senior Product Marketing Manager 

United States, California, San Jose 

516133851

Primary Responsibilities

• Develop product messaging and positioning that differentiates F5 products in the market
• Enable Sales/Partner teams by creating and communicating the value proposition of the products and developing the sales tools that support the sales motion of your products
• Support launches by developing the product marketing strategy launch plans for new products and releases and managing the cross-functional implementation of the plans
• Produce product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts
• Build and leverage market intelligence by understanding the new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully
• Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
• Develop and implement go-to-market plan in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
• Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events
• Lead engagements with industry press and trade analysts

• Lead and mentor teammates on the product marketing team
• Present marketing strategy and plans to senior and executive level management
• Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
• Performs other related duties as assigned.

Knowledge, Skills and Abilities

• Significant experience in security technology marketing (go in the II)
• Experience working in a global role and understanding marketing differences across different regions.
• Good collaboration and negotiation skills, and the ability to work effectively across teams and organizations in a global (often virtual) work environment
• Knowledge of enterprise marketing and sales processes
• Ability to effectively lead project initiatives
• Outstanding written and oral communication skills including public presentations
• Strong organizational, analytical and execution skills
• Understanding of networking technologies is a plus
• Duties are performed in a normal office environment while sitting at a desk or computer table.
• Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
• Duties may require being on call periodically or working outside normal working hours (evenings and weekends). Duties may require the ability to travel via automobile or airplane up to 20%.

Qualifications

• BA/BS degree required. MBA Preferred
• 6+ years experience in product marketing or equivalent

6+ years analyzing products, customers and market dynamics

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $145,138.00 - $217,708.00