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F5 Senior Product Marketing Manager 
United States, California, San Jose 
277795022

23.03.2025

PrimaryResponsibilities

Develop product messaging and positioning that differentiates F5 firewall products in the market

Partner closely with Product Management on pricing strategies

Enable Sales/Partner teams by creating and communicating the value proposition of F5 firewalls and developing the sales tools that support the sales motion of your products

Support launches by developing the product marketing strategy launch plans for new products and releases and managing the cross-functional implementation of the plans

Produce product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts

Build and leverage market intelligence by understanding the new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully

Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products

Develop and implement go-to-market plan in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams

Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events

Lead engagements with industry press and trade analysts

Lead and mentor teammates on the product marketing team

Present marketing strategy and plans to senior and executive level

Performs other related duties as assigned.

Knowledge, Skills and Abilities

Significant experience in firewall and security technology

Experience working in a global role and understanding marketing differences across different regions.

Good collaboration and negotiation skills, and the ability to work effectively across teams and organizations in a global (often virtual) work environment

Knowledge of enterprise marketing and sales processes

Ability to effectively lead project initiatives

Outstanding written and oral communication skills including public

Strong organizational, analytical and execution skills

Understanding of networking technologies is a plus

Duties are performed in a normal office environment while sitting at a desk or computertable.

Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.

Duties may require being on call periodically or working outside normal working hours (evenings and weekends). Duties may require the ability to travel via automobile or airplane up to 20%.

Qualifications

BA/BS degree required. MBA Preferred

6+ years experience in product marketing orequivalent

6+ years analyzing products, customers and market dynamics.

4+ years in technical marketing

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $145,138.00 - $217,708.00