Nike Expert Brand Marketing Initiatives Global 

United States, Oregon, Beaverton 

509042584

You will define the strategyand execution for how weevolve and dimensionalise our Brand Voice. You will be on the forefront of identifying the shifts happening in basketball and in culture - and then partnering with functional experts and brand leaders to shape how Jordan candeliver against

You will lead the development of Brand Impact global integrated campaigns:

• Lead the integration of Consumer Insights into the brief

• Writing the integrated campaign brief, levelling our ambition and intent, making it relevant to all Functions.

• Collaborate with the Business, Design, Comms, Sports Marketing, Brand and Creative Teams to craft and develop Global Marketing Concepts and Plans around our most important brand moments, partners, and assets.

• Co-lead Geo sell in and adoption with Global Brand Planning.

• End-to-End, Day to Day process for partnering across Geography counterparts to align on a Worldwide integrated marketing plan

• Drive strategy and plan into Seasonal Leadership Launch

• Lead internal checkpoints and reviews with our Leadership, alongside the Operations team

• Manage the campaign’s budget against

• Set and follow up on the campaign’s effectiveness with clear and consistent KPIs, in partnership with Digital and Insights Functions

• Drive the creation of recaps port campaigns, inclusive of learnings

You will report into the Senior Director, Brand Initiatives, and work closely with the Principal, Brand Initiatives.

You will also have to regularily engage with our xFunctional teammates across Brand Creative (Narrative and Design), Brand Planning, Operations, Brand’s Fields of Play (Streetwear, Energy and Sports), Digital Marketing (on & off platforms, socials, integrated media, membership and digital), Marketplace, Sports and Entertainment Marketing, Comms and Purpose Comms, Business, Design, Product and Merchandising as well as our Geography and City-based teams. You will also have to work with 3rd party agency partners and help manage our agencies portfolio.

• Bachelor’s degree or equivalent combination of education, experience

  or training with a minimum of 8 years directly relevant work experience

• 10 years international experience agency and/ or brand side

• Proven track record of delivering global integrated campaigns across all channels, including earned, paid and owned, digital and physical touchpoints

• Proven track record of delivering IRL event experiences for different types of audiences with content to scale the moment through robust storytelling

• Ability to work with agency partners, creating flawless relationships, maintaining clarity through briefs, managing expectations best in class project management

• Deep understanding of the Jordan culture, basketball, sneaker and street culture, entertainement

• Understanding and passion for diversity and inclusion, with a focus on black culture

• Entrepreneurialism, self-starter, strategic visioning, being able to appreciate the big picture

• Self-starter, ability to lead, drive, finish and follow through

• Patience, curiosity, able to deal with ambiguity

• Expert storytelling

• Consumer/ member obsessed/ expertise in consumer insights

• Product knowledge + passion across streetwear and sports

• Understanding and passion for new technology, the evolution of the media, digital and social ecosystems

• Courage, leading with trust, listening

• Ability to collaborate with different teams, functions and international cutlures, problem solving