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You will define the strategyand execution for how weevolve and dimensionalise our Brand Voice. You will be on the forefront of identifying the shifts happening in basketball and in culture - and then partnering with functional experts and brand leaders to shape how Jordan candeliver against
You will lead the development of Brand Impact global integrated campaigns:
Lead the integration of Consumer Insights into the brief
Writing the integrated campaign brief, levelling our ambition and intent, making it relevant to all Functions.
Collaborate with the Business, Design, Comms, Sports Marketing, Brand and Creative Teams to craft and develop Global Marketing Concepts and Plans around our most important brand moments, partners, and assets.
Co-lead Geo sell in and adoption with Global Brand Planning.
End-to-End, Day to Day process for partnering across Geography counterparts to align on a Worldwide integrated marketing plan
Drive strategy and plan into Seasonal Leadership Launch
Lead internal checkpoints and reviews with our Leadership, alongside the Operations team
Manage the campaign’s budget against
Set and follow up on the campaign’s effectiveness with clear and consistent KPIs, in partnership with Digital and Insights Functions
Drive the creation of recaps port campaigns, inclusive of learnings
You will report into the Senior Director, Brand Initiatives, and work closely with the Principal, Brand Initiatives.
You will also have to regularily engage with our xFunctional teammates across Brand Creative (Narrative and Design), Brand Planning, Operations, Brand’s Fields of Play (Streetwear, Energy and Sports), Digital Marketing (on & off platforms, socials, integrated media, membership and digital), Marketplace, Sports and Entertainment Marketing, Comms and Purpose Comms, Business, Design, Product and Merchandising as well as our Geography and City-based teams. You will also have to work with 3rd party agency partners and help manage our agencies portfolio.
WHAT YOU BRINGBachelor’s degree or equivalent combination of education, experience
or training with a minimum of 8 years directly relevant work experience
10 years international experience agency and/ or brand side
Proven track record of delivering global integrated campaigns across all channels, including earned, paid and owned, digital and physical touchpoints
Proven track record of delivering IRL event experiences for different types of audiences with content to scale the moment through robust storytelling
Ability to work with agency partners, creating flawless relationships, maintaining clarity through briefs, managing expectations best in class project management
Deep understanding of the Jordan culture, basketball, sneaker and street culture, entertainement
Understanding and passion for diversity and inclusion, with a focus on black culture
Entrepreneurialism, self-starter, strategic visioning, being able to appreciate the big picture
Self-starter, ability to lead, drive, finish and follow through
Patience, curiosity, able to deal with ambiguity
Expert storytelling
Consumer/ member obsessed/ expertise in consumer insights
Product knowledge + passion across streetwear and sports
Understanding and passion for new technology, the evolution of the media, digital and social ecosystems
Courage, leading with trust, listening
Ability to collaborate with different teams, functions and international cutlures, problem solving
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