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As Creative Copywriter in The Infatuation, you will develop and write copy that lives on brand marketing, acquisition, paid media, digital, and editorial channels. You will be responsible for engaging our audience and inspiring user action through your copy. The ideal candidate is creative, able to pivot from mass market to niche audiences, and has experience with in-house or agency teams.
● Collaborate with social, partnerships, growth, paid, and marketing teams to ensure coherence in messaging and brand consistency.
● Write engaging copy for marketing assets across paid social media ads, google ads, out-of-home, merchandise, event collateral and other marketing platforms.
● Write convincing and on-brand copy for audience growth opportunities across the site to grow newsletter and account sign ups.
● Work closely with the paid marketing team to refine voice across paid marketing platforms and campaigns, incorporating data-informed feedback into your work.
● Assist with internal copy needs such as pop-up promotional modules, social media captions, newsletter inclusions for marketing and partner content, and co-branded
materials for Chase partners.
● Ensure all copy adheres to our internal style guide and understand the nuanced voice of different platforms.
● 2+ years of experience writing and producing a wide range of marketing communications assets.
● Ability to balance a humorous, cheeky brand voice with business objectives.
● Demonstrated ability to distill marketing ideas into digestible copy.
● Experience with media, social, commerce, or B2C audiences.
● Ability to incorporate data-informed feedback into writing and edits.
● An interest in restaurants and dining, and love of building a community.
● A Bachelor’s degree in marketing, communications, or a related field.
● A familiarity with the Infatuation voice and brand, and an understanding of the fact that we don’t use words like “foodie” or “nestled” or “toothsome.”
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