Your responsibilities will include:
- Develop and execute a multi-year, integrated commercial plan for the US Pain Stim franchise, ensuring alignment with the Global Pain Franchise, and the Neuromodulation Strategic Plan. Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.
- Develop differentiated messaging and customer campaign strategies that allows for share acceleration in the market
- Lead US Commercial Launch plans (positioning, customer targeting, branding, evidence strategy, KOL strategy, KPIS, etc.) for the Pain Stim portfolio.
- Leading, coaching and developing a team of marketing professionals
- Partnering with global marketing and cross-functional counterparts to plan and execute commercial strategies and programs.
- Establish in-depth knowledge of Neuromodulation business environment and market; provide insights in the formulation of the US Annual Operating Plan (AOP), Strategic Plan and revenue forecasting.
- Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans.
- In collaboration with Upstream Marketing, gathers customer and market insights to inform key decisions and marketing strategies.
- Working with colleagues in key functional areas, including Sales, Sales Operations, Medical Education, R&D, reimbursement, clinical, med affairs, regulatory and legal to drive business objectives.
- Spending time in the field to gain market and customer insights and build relationships with sales leaders and key physicians to drive education, market adoption and innovation of BSC products.
Required qualifications:
- Bachelor’s degree required (Business, Communications, Science, Healthcare/Biomedical)
- 10+ years of medical device marketing experience
- Previous leadership experience in Marketing and/or Sales
- Experience planning and managing product launches
- An individual that is highly motivated with an action-oriented mindset
- Exceptionally strong collaboration skills coupled with a “team-first” and “patient-first” leadership philosophy
- Track record of strong campaigns delivered to sales teams in highly competitive industries.
- Track record of expanding patient access to new therapies using multi-channel methods.
- Track record of success leading cross-functionally and with global partners to develop plans, strategies and tools to maximize sales potential
- Aptitude in utilizing defined financial resources to maximize external impact, working both with internal team members and managing outside agencies.
- Strong executive presence & public speaker demonstrated in developing and giving presentations to internal and external customers including sales teams, physicians, hospital service line administrators, and executives
- Travel – approximately 30%
Preferred qualifications:
- Advanced degree (Masters/MBA) preferred
- Experience in active implantable device, other long term implantable, and elective procedures preferred
- Experience with Direct to patient marketing
Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.