Manage/own mobile measurement partner (MMP) technology including creation of Smartlinks, troubleshoot & resolve issues, QA in-app data collection, and provide implementation requirements/SDK management with PD
Manage/own the onsite behavioral data analytics platform, including managing access, facilitating training, working with the vendor on roadmaps and feature requests
Manage internal roadmaps and workback plans, groom and prioritize incoming requests, and manage dependencies for owned capabilities
Partner with the advertising & analytics teams on strategy and execution requirements
Write business requirement documentation, drive initiatives and manage dependencies
Manage and communicate strategies, learnings, risk mitigation plans, accomplishments, and prioritization to senior management and the broader org
Own budgeting, forecasting, accruals and vendor relationship management
Contribute to 1 year planning
Evaluate MarTech landscape and compare against existing capabilities and business needs
Work across Intuit & the central GTM Tech Team on the x-Intuit capability strategies, representing stakeholders and have deep understanding of business use cases and data/tracking needs. Develop a deep understanding of the end-to-end architecture and MarTech Stack
Work across the Insights, Privacy & AdTech Platform Solutions Team to support as needed
Qualifications
7+ years professional experience in marketing technology management, product management, marketing operations, or related role
Experience managing marketing technologies, mobile SDKs and app attribution tracking, including implementation driver, translating business requirements to technical requirements and E2E QA
Experience with Kochava and other MMPs (ex Branch, AppsFlyer, etc)
Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social, Native App, and Web Properties)
Demonstrated high levels of ownership, responsibility, and initiative
Experience partnering with product managers, data engineers and engineering architects on understanding and defining requirements
Leveraging AI for productivity, efficiency and performance
Required skills include: strong communicator, influencer across teams and various levels and ability to communicate technology to non-technical stakeholders, detail oriented with the ability to see the big picture, team player, excellent teaching and training skills, self-starter with a growth mindset, effectively identify critical items that need action and drive them to closure. Balance business needs and technical constraints.