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Intuit Staff Marketing Operations Manager United States, California, San Diego 480764872
05.09.2025
Responsibilities
- Manage/own mobile measurement partner (MMP) technology including creation of Smartlinks, troubleshoot & resolve issues, QA in-app data collection, and provide implementation requirements/SDK management with PD
- Manage/own the onsite behavioral data analytics platform, including managing access, facilitating training, working with the vendor on roadmaps and feature requests
- Manage internal roadmaps and workback plans, groom and prioritize incoming requests, and manage dependencies for owned capabilities
- Partner with the advertising & analytics teams on strategy and execution requirements
- Write business requirement documentation, drive initiatives and manage dependencies
- Manage and communicate strategies, learnings, risk mitigation plans, accomplishments, and prioritization to senior management and the broader org
- Own budgeting, forecasting, accruals and vendor relationship management
- Contribute to 1 year planning
- Evaluate MarTech landscape and compare against existing capabilities and business needs
- Work across Intuit & the central GTM Tech Team on the x-Intuit capability strategies, representing stakeholders and have deep understanding of business use cases and data/tracking needs. Develop a deep understanding of the end-to-end architecture and MarTech Stack
- Work across the Insights, Privacy & AdTech Platform Solutions Team to support as needed
Qualifications
- 7+ years professional experience in marketing technology management, product management, marketing operations, or related role
- Experience managing marketing technologies, mobile SDKs and app attribution tracking, including implementation driver, translating business requirements to technical requirements and E2E QA
- Experience with Kochava and other MMPs (ex Branch, AppsFlyer, etc)
- Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social, Native App, and Web Properties)
- Demonstrated high levels of ownership, responsibility, and initiative
- Experience partnering with product managers, data engineers and engineering architects on understanding and defining requirements
- Leveraging AI for productivity, efficiency and performance
- Required skills include: strong communicator, influencer across teams and various levels and ability to communicate technology to non-technical stakeholders, detail oriented with the ability to see the big picture, team player, excellent teaching and training skills, self-starter with a growth mindset, effectively identify critical items that need action and drive them to closure. Balance business needs and technical constraints.
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