Citi Group Marketing Lead VP – Tampa FL Enterprise Excellence 

United States, Florida, Tampa 

47626407

Enterprise Excellence (EE) is a group within the Chief Operating(COO) organization that designs solutions to enhance transparency, empowerOperations and Functions to improve processes and evolves the organization through continuous improvement and.The organizationis responsible forand driving alignment and progress against a firm-wide framework that reduces operational risk, standardizes workforceand improves process health.

Marketing Leadis a strategic professional who stays abreast of developments withinown field and contributes to directional strategy by considering their application inown job and the business. Developed communication and diplomacy skills areto guide,and convince others.The Marketing Lead will provide advice and counsel related to the technology or operations of the business.Their workan entire area, whichthe overall performance and effectiveness of the sub-function/job family.Responsibilities:

• Work with EE leadership to develop and own the annual marketing plan and create best-in-class marketing communications that drive action and produce results.

• Create dynamic materials, including reference guides,FAQs, etc. toshowcasethe EE productsuite.This person will alsobe responsible foradding innovative offerings to ouras needed.
  

• Regularly analyze materials heatmap and KPI data toidentifytrends,patternsand areas for improvement. Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.
  

• with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing and applying critical thinking toidentifyand mitigate potential issues.Assessesforimpacts and potential need foradditionaltesting to ensure overall channel integrity.
  

• Lead the development of a comprehensive agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.
  

• Partner with EE leadership and businesses to assess the feasibility and potential impact of proposed initiatives.
  

• Serve as a primary day-to-day contact with internal cross-functional teams. The incumbent will be expected to challenge the status quo and drive innovation.
  

• optimizeand share learnings.
  

• Ensure all marketing campaigns adhere to all legal, compliance, and control requirements and documentation is properlymaintained.
  

• Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.
  

Qualifications:

• Seasoned, passionate, and mission-driven digital, marketing and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results.
  

• 6+ years of experience infinancialservices orfintech leading strategy and execution, with demonstrable and measurable results.
  

• Understanding ofEnterprise Excellence product suite, passionaroundemerging technologies and how they will change consumerexperiences.
  

• Demonstrated, multi-year experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and/or direct engineering experience.
  

• mindsetand communication skills.
  

• Experience in delivery of large, complex projects / programs of diverse size in a cross-functional environment.
  

• Ability to plan and manage a multi-workstream program frominceptionto delivery providing support,directionor technicalexpertiseto the project team across multiple disciplines and geographies.
  

• Ability to define scope,timelinesand budgets ina clear, concise language in writing and verbally. Able to report on issues, risks, progress, timelines etc. accurately and summarize effectively offering analysis,optionsand credible solutions.
  

• Ability to handle multiple priorities, work independently, thinklaterallyand manage multiple issues under the pressure of conflicting constraints and limited resources. Perform and articulate cost / benefit / risk analysis.
  

• Experience in content creation and strong communications (written, verbal and interpersonal) skills, including tact, diplomacy, and ability to influence senior executives.
  

• Excellent organizational and project management skills.
  

• will implement initiatives effectively, models curiosity,resilienceand empathy,and motivatesothers to perform their tasks.Demonstrates interest and the ability to continuously learn and is flexible and comfortable with multiple changes in approach and direction.
  

• andwritingskills: Fluency in English isrequired.

• Bachelor’s degreerequiredin Business,Marketingor a related field;Master’sdegree preferred.
  

• in Microsoft Office Suiterequired,proficiencyinAdobesuitepreferred.