Wells Fargo Senior Brand Advocacy Lead 

United States, New York, New York 

47397611

In this role, you will:

• Develop strategies and processes to drive brand adoption and advocacy at all levels and audiences

• Reimagine and redesign the brand steward program by incorporating automation as well as AI technology to streamline management processes, gaining efficiencies and effectiveness

• Collaborate with the head of Brand Strategy and the head of Brand Design & Experience to scale our brand strategy and visual identity systems across the enterprise to ensure adoption

• Monitor and analyze the effectiveness of brand stewardship and enablement initiatives, making data-driven recommendations for continuous improvement

• Stay up-to-date with the latest brand management, automation, and AI technology tends/best practices

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience developing internal engagement strategies that increase brand advocacy

• Experience designing brand advocacy strategies that drive change

• Experience managing the brand stewardship program for a company in the financial services sector

• Experience leveraging different governance methodologies for large, matrixed brand systems

• Experience building strong relationships and collaborating across large organizations

• Experience presenting information in a manner that persuades, and influences decision makers

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($111,100 - $197,500)

• 150 East 42nd Street - New York, NY ($133,300 - $237,100)

• 333 Market Street - San Francisco, CA ($133,300 - $237,100)

$111,100.00 - $237,100.00

31 Mar 2025

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.