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What You’ll Do
Area 1 – Industry GTM Planning & Strategy:
• Develop and execute a quality and actionable Industry plan for the North American market
• Quarterly industry business plan review & Global Industry Business Unit interlock
• Enable Sales, Marketing, Inside Marketing & Sales, and other VAT team members on what it takes to differentiate by industry – both within SAP and externally with industry influencers and partners
• Develop compelling industry specific content for North America in support of the 5 areas
Area 2 – Drive Awareness & Generate Demand for the Industry in North America:
• Development of SAP's brand in the industry through thought leadership, content creation, appearances in industry events, articles and social & traditional media interviews, etc.
• Create and nurture industry customers and communities such as ASUG
• Get doors open. Build new connections and qualified pipeline opportunities
• Execute with Marketing on events, social and digital plans
• Provide Industry advisory for account planning
Area 3 – Mature Industry Opportunities in Pipeline:
• Accelerate pipeline opportunity conversion to qualified customer engagements (F to D Conversion)
• Develop industry specific account strategies
• Deliver industry specific customer experiences
• Conduct executive first meetings to differentiate SAP based on industry relative to the customer’s objectives
Area 4 – Support Deal Execution:
• Differentiate SAP by industry throughout the sales cycle to increase win-rates and grow deal sizes
• Help shape the engagement (C to B stage) by advising the sales teams to ensure a right industry message is delivered in deal engagement and execution deliverables like RFP Responses, Business Cases, Product Demos, industry solution architecture, etc.
• Lead customer executive conversations
• Support post sale advisory and Executive Steering Committee meetings for top accounts in plan
• Support Industry Customer Advisory Councils and Networking
• Build and nurture customer references
What You Bring
· 7+ years of relevant Financial Services industry experience preferred either as a practitioner or an operational consultant to the industry
· 3+ years of application solution / product experience (preferably SAP)
· Business Development and/or Management Consulting experience
· Knowledgeable on Financial Services
o How technology needs to support all above.
· Industry reputation / brand - network of industry relationships. Participation in relevant industry associations is a strong positive
· Proficient speaker in customer 1:1 and 1: Many event situations.
· Experience building and retaining strong customer relationships
· Experience in diverse technology landscape and process/technology integration issues
· Must exhibit an executive presence with Proven CxO engagement skills
· Excellent and energetic public speaking skills
· Growth / business ownership mentality and approach = build and grow a business
· Great storyteller using customer examples to explain 1) why do anything, 2) why now, 3) why SAP
· Product marketing acumen (segment, target, content, lead strategy, digital, social, etc.)
· Solution selling acumen – ability to differentiate in complex sale
· Building storylines and high-quality presentations in PowerPoint with a very keen eye for detail
· Can do attitude with passion for how technology can be used to enable industry strategic initiatives.
· SAP technology knowledge is a bonus (consulting / presales / solution management is a plus)
· Flexible work environment with culture of trust and teamwork
· Learning never stops
Candidate(s) will be required to work 3 days a week in office/client site as per our Pledge to Flex return to office policy
We win with inclusion
Manhattan
New York City
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