Capital One Manager Product Marketing - Business Cards & Payments 

United States, Virginia, Arlington 

455621170

Key Responsibilities:

• Lead a team of marketing strategists to develop the core positioning, messaging, and creative concepts to instruct all downstream channels about how the product should exist in the market in order to tell consistent and compelling stories

• Partner closely with the Product teams to define roadmaps for the refinement of existing products and the development of net-new product launches leading conversations on product branding and high-level go-to-market strateg

• Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at larg

• Partner closely with Channel Marketing teams to develop and execute integrated campaign strategies that align back to the product’s brand strategy

• Oversee the end-to-end creative development with internal creative teams and external agencies to bring product marketing strategy to life

• Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market

Here’s what you’ll need to be successful:

• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups

• Empathetic leadership skills with a focus on coaching and career development for associates

• Ability to self-direct and task switch between strategic and tactical initiatives regularly

• Succinct, focused written and verbal communication skills

• Exceptional analytical and problem solving skills

• Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don’t exist today

• Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points

• High degree of comfort bringing ideas to the table that might at first seem absurd – then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning

• Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward

THE BIG THREE:

• Whole Brained – equally analytical and creative, and deftly employing both skills to deliver bold programs that deliver substantive outcomes

• Fearless Leadership – highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory

• Collaboration & Influence – ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy

Basic Qualifications:

• Bachelor’s Degree in Marketing or Business, or military experience

• At least 5 years of experience in building and executing marketing strategy

• At least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market

Preferred Qualifications:

• 6+ years of product marketing experience in a fast-paced, technology-forward culture

• 1-2 years of leadership experience, managing and developing a team of direct or indirect reports

• Demonstrated success in defining and launching insights-driven marketing plans and value propositions in support of product roadmaps and objectives

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.