Philips Senior Global Web Content Manager 

United States, Massachusetts, Cambridge 

454944351

Senior Global Web Content Manager

As our Senior Global Web Content Manager, you will be responsible for driving our global web management capability to support the Philips web experience across our health systems businesses.

Your role:

• Drive our global web content management capability to work with our health system businesses to understand audience engagement needs on the web and to recommend and execute web updates to meet those needs. This will include providing input to our business digital team and marcom on content strategy that aligns with the company's goals and target audience, from a web optimization perspective.
• Be part of a team to drive our customer experience to the next level resulting in measurable customer and business impact. Leverage content optimization best practices along with search engine optimization to increase search engine visibility and conversion.
• Thoughtfully leverage the latest in web innovation and AI to create and enhance a web experience fit for future, supporting the entire end-to-end customer journey.
• Strategically identify how other channels (i.e. eCommerce, paid search, media, email, etc.) in the digital ecosystem should integrate with our web experience to maximize impact. Monitor and analyze website traffic, user engagement, customer NPS and other metrics to measure the success of the web and content experience.
• Collaborate with other departments such as marketing, product development, customer service, sales, IT, design, and others to ensure a unified and harmonious end-to-end customer experience.

You're the right fit if:

• You’ve acquired 5+ years of experience in the digital marketing space, inclusive of web strategy and execution.
• Your skills include familiarity and experience with web conversion optimization, Search Engine Optimization, and an understanding of how digital marketing campaigns rely on and interact with the web.
• You have a Bachelor's OR Master's Degree in Marketing Management, Digital Marketing, Ecommerce Management, Business Administration, E-Commerce Management or equivalent.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this .
• You’re a tech/digital savvy expert with experience in managing customer-oriented digital platforms and have a data-driven mindset with strong experience in decision making.

How we work together

This is an office role.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

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The pay range for this position in Cambridge, MA is $135,240 to $216,384.

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.