

Essential Responsibilities:
Expected Qualifications:
Additional Responsibilities & Preferred Qualifications:
Develop, own, and execute the product vision, roadmap, and strategy for Storefront Ads, integrating PayPal’s payments and commerce capabilities into scalable advertising solutions.
Lead the ramp and scale of Storefront Ads across O&O and 3P surfaces, collaborating cross-functionally with engineering, design, data, and partnerships to deploy ads across display, video, and CTV channels.
Drive creative optimization and automation, including the design, iteration, and testing ofinteractive/shoppablead formats that maximize engagement and conversions.
Champion technical integrations (APIs, payments,adserving) to support real-time commerce data and synchronized ad experiences.
Oversee Dynamic Creative Optimization (DCO) strategies and creative template frameworks for personalization and efficiency at scale.
Build and enhance templated ad offerings tooptimizetargeting, creative delivery, measurement, and conversion.
Define and track KPIs including engagement, ROI, and conversion, applying experimentation and data insights tooptimizeprogram results.
establishcreative, technical, and performance best practices, ensuring consistency across surfaces.
new monetization opportunities, feature capabilities, and growth strategies usingcutting-edgeadand payment innovations.
maintainhigh consumer and merchant trust.
Required Experience & Qualifications
5+ years of product management experience in digital advertising, retail media, or ecommerce technology.
Proven success in scaling advertising programs or platforms across display, video, CTV, and multi-surface environments.
in creative optimization, including interactive and shoppable ad formats, and familiarity with dynamic creative technologies (DCO).
Deep understanding of ecommerce, ad tech, APIs, and advertising system integrations (e.g., DSPs, SSPs, ad servers).
Experience leading cross-functional, multi-phase initiatives frominceptionto mass deployment.
Strong data orientation with experience in KPI definition, A/B testing, and iteration for performance improvement.
, Marketing, Computer Science, or related field; MBA preferred.
Excellent communication and organizational skills, with the ability to manage stakeholder alignment.
Key Competencies
Strategic thinker with both creative and technical fluency.
Data-driven decision-maker with strong analytical and problem-solving skills.
Customer-focused, balancing advertiser goals with consumer experience.
Adaptable leader who thrives in fast-paced, evolving environments.
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $152,500 to $262,350P
Belonging at PayPal:
Any general requests for consideration of your skills, please
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