F5 Senior Regional Marketing Manager Public Sector 

United States, Virginia, Virginia Beach 

451691494

***We are seeking a qualified candidates based in or near Reston, VA to join our team.***

Senior Regional Marketing Manager, Public Sectorwill play a pivotal role in developing and executing marketing strategies to drive pipeline and revenue growth within the federal and SLED sectors.This position, ideally located in Reston, VA,

Marketing Strategy and Execution:

• Pipeline Growth: Develop and implement comprehensive marketing strategies to generate qualified leads and drive pipeline growth within the Public Sector market.
• Partnership Optimization: Serve as the key contact for distribution reseller, ensuring smooth execution of joint marketing programs and maximizing the impact of the partnership.
• Field Budget Management: Manage the field marketing budget for the Public Sector segments, ensuring efficient allocation of resources and alignment with strategic goals.
• Partner Budget Maximization: Oversee the joint marketing budget with partners, ensuring effective resource utilization and tracking ROI.

Sales Team Alignment:

• Relationship Building: Foster strong relationships with the Public Sector sales teams, aligning marketing efforts with their goals and objectives.
• Communication: Serve as the primary marketing liaison, providing regular updates, gathering feedback, and continuously refining marketing strategies.

Public Sector Symposium Management:

• Strategic Leadership: Oversee the development and execution of the annual Public Sector Symposium, a premier event co-hosted with partners and F5's experiential marketing team. This event serves as a cornerstone for engaging key government and educational institutions, driving significant pipeline growth and brand awareness.
• Event Execution: Lead the planning, coordination, and execution of all aspects of the symposium, ensuring a seamless and impactful experience for attendees.

Sales Team Alignment:

• Relationship Building: Foster strong relationships with the Public Sector sales teams, aligning marketing efforts with their goals and objectives.
• Communication: Serve as the primary marketing liaison, providing regular updates, gathering feedback, and continuously refining marketing strategies.

Market Expertise:

• Knowledge Base: Leverage a deep understanding of Public Sector procurement cycles and regulations to develop targeted marketing strategies.

Performance Measurement:

• Data-Driven Optimization: Analyze marketing campaign performance using key metrics (pipeline growth, conversion rates, etc.) to optimize strategies and exceed targets.

Qualifications:

• BA/BS in Marketing, Business, Communications or other related field, or relevant experience.
• 12-15+ years of experience in B2B marketing, with a focus on field and channel marketing in technology organizations.
• Public Sector marketing experience highly desired.
• Proven track record of success in developing and executing strategic marketing plans to drive revenue growth and market expansion.
• Ability to analyze data, develop strategies to achieve desired metrics, build compelling business cases for investment, and present results to senior sales and marketing leaders.
• Strong leadership skills with experience leading and mentoring cross-functional teams.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $149,006.00 - $223,510.00