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Capital One Sr Manager Marketing Insights - Business Cards & Payments Hybrid United States, Virginia, Arlington 449266880
Type:Hybrid
Senior Manager - People Leader
What you’ll do:
Lead a team that provides ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
Diagnose and interpret brand, communications, and business issues to identify knowledge gaps so that you can develop a powerful learning agenda
Lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies - effectively working with and managing third-party research partners
Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners
Partner with business and marketing leads to develop the annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions
Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action
Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy, measurement approaches, and thinking regarding brand perceptions and business results
Integrate and share insights across lines of business, peers, and leaders to collaborate on key marketing issues and obtain buy-in for research plans to address any knowledge gaps
What you’ll bring to the team
Intellectual curiosity – comfortable attacking white space problems and proactively proposing and pursuing new research projects to address key gaps
An intense focus on understanding the customer, in this case business owners and executives
Strong analytic skills, including the ability to read and interpret survey results, identify insights, and synthesize how these insights impact marketing strategy
Strong writing and presentation skills, with outstanding storytelling skills and experience simplifying complex subject matter to present actionable findings in a compelling way
Ability to create data visualizations to demonstrate key insights
Ability to influence business partners throughout the Business Cards organization and beyond
Experience in planning, execution, and analysis of market research, including questionnaire design, experimental design, qualitative research, and other market research methods
Experience with development and management of an on-going market research learning agenda
Basic knowledge of database management systems
Basic Qualifications
Bachelor’s Degree or Military experience
At least 7 years of experience in a market research role on either the supplier side or client side within the marketing research profession (planning and executing studies)
At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or other relational database tools
Preferred Qualifications
Advanced degree, such as an MBA or a Master of Science (Business, Marketing Research, Consumer Psychology, Management Consulting, or Related field)
At least 2 years experience in a marketing strategy role
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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