Boston Scientific Integrated Marketing Communications Specialist 

United States, Minnesota, Maple Grove 

445156690

Your responsibilities will include:

• Proactively lead the development and execution of content and communications plans that support the ICTx franchise (specifically, Coronary Therapies), including the use of appropriate channels, messages, and tactics to physician audiences.
• Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals.
• Lead development of message maps, define brand strategies and create compelling content and assets. Partners with and manages vendors to ensure that initiatives meet objectives.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance, providing recommendations where appropriate. Translate and identify new opportunities across communication channels via performance insights.
• Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, etc.
• Ensure content is consistent with Boston Scientific established guidelines, processes, and tools.
• Communicate proactively to all stakeholders, managing expectations, timelines and logistics.
• Maintains projects within allocated budget, proposing cost-saving measures where appropriate.
• Partners and collaborates with external vendors to ensure initiatives meet expectations.

Required qualifications:

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
• 3+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment
• Experience developing content and materials from concept through production for in-channel delivery, with a heavy concentration on digital storytelling and asset creation
• Solid understanding of brand standards, application, and management
• Experience working with and managing agency and external vendor partners
• Ability to travel up to 10%

Preferred qualifications:

• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
  

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.