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Apple Global Video Marketing & Lead United States, California 440114535
Today
Description
- Develop marketing strategy and initiatives that drive consumer awareness, acquisition and engagement of Apple TV video services, with a strong emphasis on Apple TV+ subscription service.- Driving thought strategy and planning of a dedicated global paid media investment towards TV+ paid plan growth on connected home platforms.- Coordinate and deliver cross-service opportunities such as Apple TV+ bundles, third-party contingent offers, and other special offerings.
Minimum Qualifications
- 10+ years of relevant marketing experience within the video subscription space with a strong analytical background.
- Experience in launching multi-channel marketing campaigns working with multiple partners and functional teams.
- Experience working in a truly global capacity and have partnered with international teams to drive success.
- Bachelor’s degree required.
Preferred Qualifications
- Intense cross-functional effectiveness across a variety of functions such as content development, content marketing, creative, legal, business affairs, analytics, product, and more.
- Strong marketing analytical acumen with ability to both brief in analytical assessments and draw out key insights from results.
- You foster and maintain positive relationship management abilities and demonstrate strong interpersonal communication skills.
- You have strong presentation skills and experience with crafting Keynote presentations for marketing strategy and planning.
- MBA preferred.
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $176,700 and $266,100, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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