Fortinet Sr Paid Media Manager 

United States, California, Sunnyvale 

432453948

As a Sr Paid Media Manager, you will:

• Own paid media and programmatic strategy and execution.
• Develop paid media plans, budgets, KPI frameworks, and performance tracking.
• Collaborate with internal stakeholders to align campaigns with business objectives.
• Manage agencies and data partners to execute campaigns effectively.
• Optimize campaigns across Paid Search, Display (Programmatic), and Paid Social.
• Drive full-funnel integrated digital advertising campaigns and landing page optimization.
• Leverage persona development and customer journey mapping to enhance engagement.
• Utilize analytics and data insights to refine digital ecosystems and improve conversion.
• Ensure alignment between digital marketing, product marketing, campaigns, field marketing, and operations.
• Develop and maintain robust reporting frameworks to assess campaign effectiveness.
• Provide regular insights through health check-ins, monthly summaries, and QBRs.

Experience & Qualifications

• 7 – 9 years of experience in strategic B2B digital marketing, programmatic advertising, and campaign management.
• Proven success driving MQLs through PPC and programmatic spend.
• Expertise in digital media platforms (Paid Social, Programmatic, SEM, SEO, Video, Email, Content Syndication).
• Strong understanding of AdTech, audience targeting, and attribution models.
• Experience optimizing paid media campaigns for user experience and conversion.
• Proficiency in web analytics tools (Google Analytics, Adobe Analytics) and performance reporting.
• Strong critical thinking, analytical, and project management skills.
• Excellent stakeholder management and cross-functional collaboration abilities.
• Passion for innovation and driving measurable business impact.

We encourage candidates from all backgrounds and identities to apply. We offer a supportive work environment and a competitive Total Rewards package to support you with your overall health and financial well-being.

Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $105,000 - $170,000 Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.