Lead sales cycle for established and prospective accounts. This includes mapping retail organizations, securing meetings with senior-level decision-makers, developing the needs analysis, program and presentation development, and closing the sale.
Understand the clients annual planning process to be a strategic partner by having a seat at the table.
Be a trusted advisor to retail customer teams and agencies to create client specific solutions targeted to their business goals.
Coordinate with shopper marketing customer teams in development, management and delivery of promotional and advertising solutions.
Exceed revenue goals and sales quota, growing the business year over year.
Understand, embrace and leverage our full suite of cross-channel formats and media solutions in order to align the right solutions to our customers.
Understand how to use data to build a compelling performance story to educate clients on our value proposition.
Accurately forecast, tracking and report revenue.
Collaborate with internal support teams (ex. Marketing, Finance, Legal and Operations) to provide the best delivery and support to our customers.
Profile and Experience:
4+ years successful consultative selling experience in interactive advertising is required.
Experience in Digital Media or Promotions/Advertising focusing on CPG or Retail.
Expertise in retailer shopper marketing trends is required.
In-depth knowledge of retail and shopper marketing ecosystem.
Strong digital skills (media, promotion, on-line and mobile, shopper and analytics).
Winning track record of major account selling to Senior-Level decision-makers developing trust and performance-based relationships.
Passion for selling and creating value for customers, deep understanding of industry level data media buying, and client ROI.
Ability to remain focused and flexible during rapid change.
BA/BS degree. (Business, Marketing, Advertising or other related field preferred).