Boston Scientific Senior Marketing Communications Specialist Patient & Referrer 

United States, Minnesota, Maple Grove 

421818163

US-MN-Maple Grove

About the Role:

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other levers within an omnichannel marketing program.

Your responsibilities will include:

• Lead the development and execution of content and communications plans that support the EP franchise, including the use of appropriate channels, messages, and tactics to patient and referring provider audiences.
• Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals.
• Lead development of message maps, define brand strategies and create compelling content and assets. Partner with and manage vendors and agencies to ensure that initiatives meet objectives. Provides guidance and feedback on areas of continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance. Translate into new opportunities across communication channels via in-market performance insights.
• Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.
• Ensure content is consistent with Boston Scientific and EP brand guidelines, processes, and tools. Provide recommendations where appropriate.
• Communicate proactively to all stakeholders, managing expectations, timelines and logistics.
• Acquire and maintain knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Share learnings with internal team where appropriate.
• Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
• 7+ years of content strategy and/or marketing campaign experience in consumer healthcare, med device, pharma, biotech, or other regulated healthcare environment
  • Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
  • Experience in consumer and patient audiences is preferred
• Deep experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience is required
• Solid understanding of brand management and principles
• Experience working with and managing agency and external vendor partners
• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
• Ability to manage multiple stakeholders, programs and adapt to changing priorities
• Ability to travel up to 25%

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.