3M Shopper Marketing Leader 

India 

416049945

Role-

• Shopper Marketing Leader for CBG in India – for all CBG brands across Channels.
• Understands the brand and portfolio strategy and translates them into programs across channels.
• Ensures that consistency of brand / portfolio strategy is carried out while executing programs across channels.
• Manage a team of shopper marketers working for different channels / customers.

Responsibility-

• Timely roll-out of Quarterly calendar across all 3 channels.
• Develops a solid understanding of 3Mbrands, productsand brand campaigns.
• Leads the creation, execution and measurement of a Shopper Marketing Plan for a specific group of shoppers.
• Evaluates the financial viability of various marketing tactics including promotions anddisplays.
• Working with Sales Channel Leaders on SOG (sources of growth).
• Lead data analytics and identify opportunities for growth.
• Identify trends across channels and build relationship across channels.
• Manage agencies supporting program development.
• Manage team of shopper marketers – train / guide them.
• Co-ordinate with Category Development Marketers and Salles Leaders for effective realization of opportunities.

Accountability-

• Achieve Sales for CBG portfolio through effective programs.
• Gross Margin achievement.
• Budgets – admerch and BTL.
• Timelines and quality of programs.

Desired Profile:

• MBA in Marketing from a reputable college.
• 10 to 12 years of overall experience, with at least 5 years in CPG marketing.
• Minimum 3 years of experience in a team leadership role.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.