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Philips Trade Shopper Marketing Manager Turkey, Istanbul 80786754
Trade Shopper Marketing Manager
Your role:
As the Trade Marketing Manager, you will be the key link between our marketing and sales teams, translating brand strategies into actionable go-to-market plans. You will be responsible for driving category growth, optimizing, leading commercial planning cycles, and building strong partnerships with key retail and channel partners.
Key Responsibilities:
- Lead the commercial planning process for assigned categories, ensuring alignment with business targets and marketing strategies
- Develop and execute integrated 360° go-to-market strategies in collaboration with marketing and sales teams
- Manage pricing, promotion, placement, and product strategies to maximize category performance
- Drive customer engagement by developing compelling channel activation plans
- Collaborate closely with key stakeholders across sales, demand planning, and marketing to ensure flawless execution
- Lead, coach, and inspire a high-performing trade marketing team
- Monitor market trends, competitive landscape, and consumer insights to drive business opportunities
- Own the forecast accuracy and support S&OP processes
You're the right fit if:
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 7+ years of experience in sales, trade marketing, or commercial roles, preferably in FMCG or consumer electronics
- Solid experience in working cross-functionally with sales and other teams
- Strong leadership skills with prior team management experience
- Excellent analytical thinking, business acumen, and decision-making capabilities
- Fluent in English
- Agile, proactive, and results-oriented mindset
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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