Area Manager, Retail
Purpose & Overall Relevance for the Organization:
Lead sales and operations in assigned store portfolio according to the company guideline to meet sales and margin target by management of the 5P’s - People, Product, Process, Profit and Premise
Key Responsibilities:
- Lead sales and operations of stores with medium complexity within the assigned channel & stores independently to deliver strong performance and growth of the responsible channel & stores.
- Deliver and manage proper actions to increase KPIs for assigned store portfolio based on regular KPI analysis with strategic approach.
- Provide leadership to the assigned store portfolio and resolve people challenges in the stores with low supervision.
- Drive the people plans for the assigned store portfolio and ensure that the plans are implemented in the stores to be the best retail sales team in the sport industry.
- Lead in-store marketing management process and activations in close cooperation with the Brands team to ensure a consistent and aligned brand presentation in the stores.
- Manage store operations by visiting stores to ensure store operations comply with the guideline of the store operations manual.
- Drive enhancements in consumer experience in the assigned stores portfolio through focus on the consumer service model to ensure unique and positive experience for the consumer.
- Manage all consumer incidences in the assigned stores portfolio to ensure that incidences are managed smoothly and protect the brand reputation with low supervision.
- Drive sales events for assigned channel by leading the preparation and supervise the sales events to ensure smooth operation of the event.
- Closely collaboration with the retail sales director to brainstorm plans and shape the annual channel specific plans.
- Collaborate closely with Brand teams and group function partners to drive assigned store portfolio requirement and retail initiatives with low supervision.
Key Relationships:
- Retail Stores
- Retail RBO
- Brand Marketing
- Wholesale
- Product
- Warehouse
- Analyst & Retail Finance
Knowledge Skills and Abilities:
- Communicate with Others
- Planning and Organizing
- Manage Relationships and Diversity
- Analysis and Problem Solving
- Learing and Self-Development
- People Managing Skill
- Sales & Trend Analysis
Requisite Education and Experience / Minimum Qualifications:
- Minimum 3 years work experience in a sports/fashion industry and commercial-focused retail environment with a minimum of 12 months of Store Management responsibility
- Outstanding communication skills, fashion sense and awareness of trends.
- Diploma or above
- Advanced IT skills in Outlook, Excel, PowerPoint
- Excellent written and spoken English
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.