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Adidas AREA MANAGER 
Portugal, Porto 
411896704

06.09.2024

Area Manager, Retail

Purpose & Overall Relevance for the Organization:

Lead sales and operations in assigned store portfolio according to the company guideline to meet sales and margin target by management of the 5P’s - People, Product, Process, Profit and Premise

Key Responsibilities:

  • Lead sales and operations of stores with medium complexity within the assigned channel & stores independently to deliver strong performance and growth of the responsible channel & stores.
  • Deliver and manage proper actions to increase KPIs for assigned store portfolio based on regular KPI analysis with strategic approach.
  • Provide leadership to the assigned store portfolio and resolve people challenges in the stores with low supervision.
  • Drive the people plans for the assigned store portfolio and ensure that the plans are implemented in the stores to be the best retail sales team in the sport industry.
  • Lead in-store marketing management process and activations in close cooperation with the Brands team to ensure a consistent and aligned brand presentation in the stores.
  • Manage store operations by visiting stores to ensure store operations comply with the guideline of the store operations manual.
  • Drive enhancements in consumer experience in the assigned stores portfolio through focus on the consumer service model to ensure unique and positive experience for the consumer.
  • Manage all consumer incidences in the assigned stores portfolio to ensure that incidences are managed smoothly and protect the brand reputation with low supervision.
  • Drive sales events for assigned channel by leading the preparation and supervise the sales events to ensure smooth operation of the event.
  • Closely collaboration with the retail sales director to brainstorm plans and shape the annual channel specific plans.
  • Collaborate closely with Brand teams and group function partners to drive assigned store portfolio requirement and retail initiatives with low supervision.

Key Relationships:

  • Retail Stores
  • Retail RBO
  • Brand Marketing
  • Wholesale
  • Product
  • Warehouse
  • Analyst & Retail Finance

Knowledge Skills and Abilities:

  • Communicate with Others
  • Planning and Organizing
  • Manage Relationships and Diversity
  • Analysis and Problem Solving
  • Learing and Self-Development
  • People Managing Skill
  • Sales & Trend Analysis

Requisite Education and Experience / Minimum Qualifications:

  • Minimum 3 years work experience in a sports/fashion industry and commercial-focused retail environment with a minimum of 12 months of Store Management responsibility
  • Outstanding communication skills, fashion sense and awareness of trends.
  • Diploma or above
  • Advanced IT skills in Outlook, Excel, PowerPoint
  • Excellent written and spoken English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.