Adidas MANAGER GO 

Portugal, Porto 

40075971

GTM MERCH / SEGMENTATION

• Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities
• Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets
• Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts

GTM PLANNING

• Execution of a BU GTM strategy that creates demand and drives market share growth
• Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)
• Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
• Delivery of content, incl. translation into systems & decks

GTM MARKET INTERACTION

• Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts
• Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups
• Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)
• Manage and track the implementation of seasonal GTM plans towards markets and channels

KEY RELATIONSHIPS

• Category Creation & Marketing
• Finance
• Market Category team
• Market Finance
• Global Sales
• Market Account Sales

KNOWLEDGE, SKILLS AND ABILITIES

• Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
• Fluent in English, an additional European language is an advantage
• Advanced analytical skills and attention to detail
• Can identify process areas to simplify for efficiency
• Strong presentation and communication skills
• Balanced, resilience and collaborative

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• University degree or equivalent education required

• 5 yearsofrelevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com

• Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising/buying
• Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus