Adidas SENIOR DIRECTOR GO 

Portugal, Porto 

324558457

GTM MERCH / SEGMENTATION

• Accountable to lead the translation of market and account opportunities to create short/long-term strategies for the category in partnership with the category SLT (Product, Design, Finance, Partnership etc.)
• Developing category range architecture framework incl. franchise lifecycle management, price architecture, flow and segmentation that aligns with the category targets
• Partner to execute the seasonal strategy with the respective BU product creation teams (FTW & APP) and ensure internal as well as x-BU alignment for holistic storytelling (eg. Football WC 2026)
• Accountable to partner with the channel / market representatives to develop seasonal assortments ensuring necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts
• Direct DTC exclusive + market SMU strategy to ensure necessary differentiation among channels and key accounts.

GTM PLANNING

• Accountable to lead/set direction for creation of a BU GTM strategy that creates demand and drives market share growth
• Collaborate with category counterparts (product creation, brand comm’s, Culture Marketing) to deliver strong seasonal product stories
• Accountable for developing and handing over holistic BU GTM plans (Story x Product x Availability) across markets and channels, bringing together product, seasonal category activation and segmentation
• Responsible for the creation of impactful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
• Accountable for the delivery of content, incl. translation into systems & decks

GTM MARKET INTERACTION

• Accountable to lead all business conversations with Markets and Accounts
• Act as a key contributor in the monthly Global IBP meetings, bring latest market insights & trends (qualitative & quantitative) into the business reviews; orchestrate seasonal global growth assumption creation within the BU & lead HO to markets
• Accountable to lead market / account facing milestone meetings
• Lead the implementation of seasonal GTM plans towards markets and channels

KEY RELATIONSHIPS

• Board?
• Brand and Category Senior Leadership Team (SLT)
• Category General Manager (GM)
• Category SLT
• Finance SLT
• Market SLT
• Market Finance SLT
• Global Sales SLT
• Market Sales Leads
• Global Accounts like Footlocker, JD, Snipes etc

KNOWLEDGE, SKILLS AND ABILITIES

• Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies
• Embrace the adidas values and help shape the culture
• Able to manage through ambiguity and uncertainty. Adapt nimbly to changing priorities and lead others through complex situations
• Enterprise leader with a growth mindset – curious
• Servant Leadership - empowering & people first mentality
• Strategic and gets the bigger picture – can communicate a vision and deliver on it
• Lead through transformation and change management
• Decisive decision making, focus on what matters most, and results oriented
• Collaborate, influence, and align with creative teams
• Simplify the complex
• Excellent storytelling, presentation, and communication skills

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Masters degree or postgraduate qualification required
• 12+ years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
• At least 7+ years of progressive experience at senior management level (market & global level)
• At least 7+ years leadership of diverse and global teams in a matrix organization
• Experience leading through change management
• Previous global, wholesale, retail, digital/e-com, vertical experience in merchandising / buying