Join us as an Acquisition Strategy and Planning Lead, where you'll play a pivotal role in shaping and executing acquisition strategies that align with our bank's objectives. Collaborating with leadership to drive initiatives and optimise investment.
Job Responsibilities:
- Lead the development of the annual acquisition strategy and accompanying business plans, working in conjunction with teams across marketing, product, commercial, strategy, and finance.
- Provide detailed acquisition reports and analyses to business stakeholders, including senior leadership, focusing on acquisition performance and strategic direction.
- Work with channel leads to drive implementation of plans and optimise performance.
- Collaborate with acquisition teams, data analysts, and external agencies to evaluate the effectiveness of acquisition efforts and convey these insights to key stakeholders.
- Partner with strategy and research teams to deliver consumer, market, and competitor insights that enhance overall acquisition efficiency and effectiveness.
- Engage with research teams to gain a comprehensive understanding of target audiences, segmentation, and identify customer needs and build this into plans to optimise performance and targeting.
Required Qualifications, Capabilities, and Skills:
- Strong understanding of acquisition strategy and performance metrics within a consumer-focused organization.
- Demonstrate an entrepreneurial mindset by generating innovative ideas and proactively testing new strategies to drive acquisition growth and enhance overall performance
- Data-driven with excellent analytical capabilities, including the ability to produce comprehensive analysis documents.
- Outstanding written communication skills, capable of producing clear and high-quality business reports and documents.
- Proficient in collaboration and relationship-building across a large matrix organization.
- Ability to influence and engage effectively with diverse teams and stakeholders.
- Highly organized with the ability to implement and adhere to controls and processes.
Preferred Qualifications, Capabilities, and Skills:
- Experience in leading acquisition strategy or performance for a consumer facing digital organisation
- Familiarity with marketing platforms and acquisition channels.
- Advanced proficiency in analytics tools and measurement capabilities.
- Understanding of attribution and data modelling such as Media Mix Modelling.
- Demonstrated success in driving acquisition initiatives that align with strategic business goals.
- Relevant experience in a similar role, ideally within retail banking/fin-tech or digital-first organizations. Experience in a regulated industry is helpful.