Salesforce Director Product Marketing Service 

United States, California, San Francisco 

401921876

Job Category

Marketing & Communications

Job Details

Responsibilities:

• Messaging & Positioning: Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points.
• Product Launches: Drive end-to-end product launches and release marketing for new IT Service features and solutions. Lead strategy, planning, and execution while aligning cross-functional teams including Product, Sales, Campaigns, Content, and CIO Marketing.
• Go-to-Market Strategy & Execution: Develop and execute comprehensive go-to-market plans. Partner closely with sales leadership to enable sales teams on product features, benefits, and competitive differentiators, which includes building robust sales playbooks, providing actionable competitive intelligence, and creating impactful enablement programs.
• Content Development: Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey. This includes product demos, customer success stories, white papers, webinars, social media, and website copy.
• Thought Leadership & Presentations: Act as a subject matter expert, representing Salesforce at company events, industry events, webinars, and customer engagements. Design and deliver compelling presentations that motivate target audiences to understand how IT Service can benefit their business.
• Performance Monitoring: Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies.

Required Skills & Experience:

• 8+ years of experience in product marketing, brand marketing, and/or go-to-market.
• 3+ years of experience in the IT Service Management (ITSM) domain or related IT services space.
• Proven ability to develop and execute successful product launches that generate awareness and pipeline.
• Strong ability to strategize and craft compelling messaging and positioning for technology products.
• Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders.
• Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals.
• Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity.

Bonus:

• Hands-on experience working in IT and the ability to "speak IT's language."
• You're technically savvy, comfortable getting into the technical product details, and driving and/or building product demos using live environments and design/video tools, like Figma and Camtasia.
• A positive, can-do attitude that fosters optimism, creativity, and a continuous desire to learn and grow.

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Posting Statement

to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For New York-based roles, the base salary hiring range for this position is $193,800 to $281,100. For California-based roles, the base salary hiring range for this position is $193,800 to $281,100. For Illinois based roles, the base salary hiring range for this position is $177,600 to $257,600.